Soft Drinks - Iran

The Soft Drinks market in Iran has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trend. Customer preferences in Iran have shifted towards healthier beverage options, including low-sugar and natural drinks. This change in preferences can be attributed to increasing health consciousness among consumers, as well as a growing awareness of the negative health effects of sugary drinks. As a result, there has been a rise in demand for healthier alternatives such as flavored water, herbal teas, and natural fruit juices. Trends in the Soft Drinks market in Iran also reflect a growing demand for convenience and on-the-go consumption. Busy lifestyles and the need for quick and easy refreshment have led to an increase in the popularity of ready-to-drink beverages, such as canned and bottled drinks. This trend is further supported by the growing urbanization in Iran, where consumers are looking for convenient options that can be consumed while on the move. Local special circumstances in Iran have also played a role in the development of the Soft Drinks market. Iran has a young and growing population, with a significant portion of the population under the age of 30. This demographic group is more likely to consume soft drinks and other beverages, contributing to the overall growth of the market. Additionally, the hot climate in many parts of Iran makes soft drinks a popular choice for hydration and refreshment. Underlying macroeconomic factors have also contributed to the growth of the Soft Drinks market in Iran. The country has experienced economic growth in recent years, leading to an increase in disposable income among consumers. This has resulted in higher purchasing power and an increased ability to spend on non-essential items such as soft drinks. Furthermore, the government's efforts to attract foreign investment and promote economic development have created a favorable business environment for soft drink manufacturers and distributors. In conclusion, the Soft Drinks market in Iran is developing due to changing customer preferences towards healthier options, a growing demand for convenience, local special circumstances such as a young population and hot climate, and underlying macroeconomic factors such as economic growth and government initiatives. This positive trend is expected to continue in the coming years, presenting opportunities for both domestic and international players in the Soft Drinks industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.