Soft Drinks - Iran | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$12.51bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.24bn in 2024.
Revenue, combined amounts to US$13.75bn in 2024.
The revenue, at home is expected to grow annually by 13.46% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$139.30 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 5.72bn L by 2024.
Volume, out-of-home is expected to amount to 196.40m L in 2024.
Volume, combined is expected to amount to 5.91bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.6% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 63.64L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Iran has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trend. Customer preferences in Iran have shifted towards healthier beverage options, including low-sugar and natural drinks. This change in preferences can be attributed to increasing health consciousness among consumers, as well as a growing awareness of the negative health effects of sugary drinks. As a result, there has been a rise in demand for healthier alternatives such as flavored water, herbal teas, and natural fruit juices. Trends in the Soft Drinks market in Iran also reflect a growing demand for convenience and on-the-go consumption. Busy lifestyles and the need for quick and easy refreshment have led to an increase in the popularity of ready-to-drink beverages, such as canned and bottled drinks. This trend is further supported by the growing urbanization in Iran, where consumers are looking for convenient options that can be consumed while on the move. Local special circumstances in Iran have also played a role in the development of the Soft Drinks market. Iran has a young and growing population, with a significant portion of the population under the age of 30. This demographic group is more likely to consume soft drinks and other beverages, contributing to the overall growth of the market. Additionally, the hot climate in many parts of Iran makes soft drinks a popular choice for hydration and refreshment. Underlying macroeconomic factors have also contributed to the growth of the Soft Drinks market in Iran. The country has experienced economic growth in recent years, leading to an increase in disposable income among consumers. This has resulted in higher purchasing power and an increased ability to spend on non-essential items such as soft drinks. Furthermore, the government's efforts to attract foreign investment and promote economic development have created a favorable business environment for soft drink manufacturers and distributors. In conclusion, the Soft Drinks market in Iran is developing due to changing customer preferences towards healthier options, a growing demand for convenience, local special circumstances such as a young population and hot climate, and underlying macroeconomic factors such as economic growth and government initiatives. This positive trend is expected to continue in the coming years, presenting opportunities for both domestic and international players in the Soft Drinks industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.