Juices - Iran

The Juices market in Iran is experiencing significant growth and development.

Customer preferences: Iranian consumers have shown a growing preference for healthier beverage options, including juices. This shift in consumer preferences can be attributed to a variety of factors, such as increasing health consciousness, rising disposable incomes, and a desire for more natural and nutritious products. Additionally, the younger generation in Iran is particularly interested in trying new and innovative juice flavors, which has further contributed to the growth of the market.

Trends in the market: One of the key trends in the Juices market in Iran is the increasing demand for fresh and natural juices. Consumers are becoming more conscious about the ingredients used in their beverages and are actively seeking out products that are free from artificial additives and preservatives. As a result, there has been a rise in the popularity of freshly squeezed juices and cold-pressed juices, which are perceived as being healthier and more nutritious. Another trend in the market is the growing popularity of functional juices. These are juices that are fortified with additional nutrients or ingredients that offer specific health benefits, such as antioxidants, vitamins, or probiotics. Functional juices cater to the increasing demand for products that not only taste good but also provide specific health benefits.

Local special circumstances: Iran is a country with a rich agricultural heritage and a wide variety of fruits and vegetables. This abundance of fresh produce has played a significant role in the development of the Juices market. Local juice manufacturers have access to a diverse range of fruits, including pomegranates, oranges, grapes, and apples, which allows them to offer a wide range of flavors to consumers. Additionally, the availability of local produce ensures that the juices are made from fresh and high-quality ingredients, further enhancing their appeal.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Juices market in Iran. Firstly, the country has experienced a steady increase in disposable incomes, which has allowed consumers to spend more on premium and healthier beverage options. Additionally, the government has implemented policies to promote the consumption of domestically produced goods, which has benefited local juice manufacturers. This support from the government has encouraged investment in the industry and has led to the expansion of production capacities. In conclusion, the Juices market in Iran is witnessing significant growth and development due to changing customer preferences, including a growing demand for healthier and more natural beverage options. The market is also influenced by local special circumstances, such as the availability of a wide variety of fresh fruits, and underlying macroeconomic factors, including increasing disposable incomes and government support. As a result, the Juices market in Iran is expected to continue its positive trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.