Ready-to-Drink (RTD) Coffee - GCC

The Ready-to-Drink (RTD) Coffee market in GCC is experiencing significant growth and development.

Customer preferences: Consumers in the GCC region have shown a growing preference for convenience and on-the-go consumption, which has fueled the demand for Ready-to-Drink (RTD) Coffee. The busy lifestyles of individuals in this region, coupled with the desire for quick and easy refreshment options, have contributed to the popularity of RTD coffee products.

Trends in the market: One of the key trends in the RTD Coffee market in the GCC is the increasing popularity of cold brew coffee. Cold brew coffee is known for its smooth and less acidic taste, making it a preferred choice for many consumers. The demand for cold brew coffee has been on the rise as consumers seek out healthier and more refreshing alternatives to traditional hot coffee beverages. Another trend in the market is the growing interest in premium and specialty RTD coffee products. Consumers in the GCC region are becoming more discerning and are willing to pay a premium for high-quality and unique coffee offerings. This trend has led to the introduction of a wide range of specialty RTD coffee products, including those made with single-origin beans and unique flavor profiles.

Local special circumstances: The GCC region is known for its hot climate, and this has had an impact on the RTD Coffee market. Cold beverages are particularly popular in this region, as they provide a refreshing respite from the heat. The demand for RTD coffee is further fueled by the presence of a large expatriate population in the GCC, many of whom come from countries with a strong coffee culture.

Underlying macroeconomic factors: The growing economy and increasing disposable income in the GCC region have played a significant role in the development of the RTD Coffee market. As consumers have more purchasing power, they are able to indulge in premium and specialty coffee products. Additionally, the region's young and urban population, who are more open to trying new and innovative products, has also contributed to the growth of the market. In conclusion, the Ready-to-Drink (RTD) Coffee market in the GCC is experiencing growth and development due to customer preferences for convenience and on-the-go consumption, the popularity of cold brew and premium coffee products, local special circumstances such as the hot climate, and underlying macroeconomic factors such as a growing economy and increasing disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.