Bottled Water - GCC

The Bottled Water market in GCC has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in GCC is the increasing health consciousness among consumers. With rising concerns about water quality and safety, consumers are opting for bottled water as a safer and more convenient alternative to tap water. Additionally, the convenience factor of bottled water, especially in a region with a hot climate like GCC, is driving its popularity among consumers.

Trends in the market: One of the key trends in the Bottled Water market in GCC is the increasing demand for premium and flavored bottled water. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced hydration or unique flavors. This trend is driven by the growing consumer desire for healthier and more refreshing beverages. Another trend in the market is the rising popularity of eco-friendly packaging options. Consumers in GCC are becoming more environmentally conscious and are actively seeking out bottled water brands that use sustainable packaging materials, such as recycled plastic or biodegradable materials. This trend is likely to continue as consumers become more aware of the environmental impact of single-use plastics.

Local special circumstances: The GCC region has a high demand for bottled water due to its hot climate and limited freshwater resources. The hot weather makes it essential for residents to stay hydrated throughout the day, leading to a higher consumption of bottled water. Additionally, the limited freshwater resources in the region make tap water less reliable and less desirable among consumers, further driving the demand for bottled water.

Underlying macroeconomic factors: The economic growth and increasing disposable income in GCC are also contributing to the growth of the Bottled Water market. As consumers have more purchasing power, they are able to afford bottled water as a regular part of their daily consumption. Furthermore, the growing tourism industry in GCC is also driving the demand for bottled water, as tourists often prefer to drink bottled water for safety reasons. In conclusion, the Bottled Water market in GCC is experiencing significant growth due to increasing health consciousness, consumer preferences for premium and flavored water, the demand for eco-friendly packaging, the hot climate and limited freshwater resources in the region, and the economic growth and tourism industry. These factors are likely to continue driving the growth of the market in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.