Ready-to-Drink (RTD) Coffee & Tea - Gabon

The Ready-to-Drink (RTD) Coffee & Tea market in Gabon is experiencing significant growth due to changing customer preferences and favorable local special circumstances. The market is also influenced by underlying macroeconomic factors that contribute to its development. Customer preferences in Gabon have shifted towards convenience and on-the-go consumption, which has led to an increased demand for RTD coffee and tea products. Consumers are looking for convenient options that can be easily consumed while commuting or during busy work schedules. RTD coffee and tea provide a convenient solution as they are ready to consume and require no preparation time. Additionally, the growing health consciousness among consumers has also contributed to the popularity of RTD coffee and tea, as they offer healthier alternatives to carbonated beverages. Trends in the market indicate a growing demand for premium and specialty RTD coffee and tea products in Gabon. Consumers are willing to pay a premium for high-quality and unique flavors. This trend is driven by the desire for a premium and indulgent experience, as well as the influence of global coffee and tea culture. Manufacturers are responding to this demand by introducing a variety of flavors and premium packaging options to attract consumers. Local special circumstances, such as a growing urban population and increasing disposable income, have also contributed to the growth of the RTD coffee and tea market in Gabon. As more people move to urban areas and lead busy lifestyles, the demand for convenient and ready-to-consume products has increased. Additionally, rising disposable income has made RTD coffee and tea products more affordable and accessible to a larger consumer base. Underlying macroeconomic factors, such as economic stability and favorable government policies, have played a significant role in the development of the RTD coffee and tea market in Gabon. A stable economy has provided a conducive environment for market growth, while favorable government policies have encouraged investment and innovation in the sector. These factors have attracted both domestic and international players to enter the market and expand their product offerings. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Gabon is experiencing growth due to changing customer preferences, favorable local special circumstances, and underlying macroeconomic factors. The demand for convenient and on-the-go consumption options, as well as premium and specialty products, has driven the market's development. The growing urban population, increasing disposable income, and supportive government policies have also contributed to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.