Bottled Water - Gabon

The Bottled Water market in Gabon has been experiencing significant growth in recent years.

Customer preferences: Consumers in Gabon have shown a growing preference for bottled water over tap water. This can be attributed to several factors, including concerns about the safety and quality of tap water, as well as the convenience and portability of bottled water. Additionally, the rising health consciousness among consumers has also contributed to the increased demand for bottled water, as it is perceived to be a healthier alternative to sugary beverages.

Trends in the market: One of the key trends in the Bottled Water market in Gabon is the increasing popularity of premium and flavored bottled water. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced taste or added vitamins and minerals. This trend can be attributed to the growing middle class in Gabon, who have higher disposable incomes and are willing to spend more on premium products. Another trend in the market is the rising demand for eco-friendly packaging. Consumers are becoming more conscious about the environmental impact of plastic bottles and are opting for brands that use recyclable or biodegradable packaging. This trend is in line with the global movement towards sustainability and is driven by the increasing awareness about plastic pollution.

Local special circumstances: Gabon is known for its abundant natural resources, including mineral-rich water sources. This has led to the emergence of local bottled water brands that highlight the purity and naturalness of their products. These local brands often cater to the preferences of Gabonese consumers, who value locally produced goods.

Underlying macroeconomic factors: The growth of the Bottled Water market in Gabon is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable incomes. This has allowed consumers to spend more on non-essential items such as bottled water. Furthermore, the tourism industry in Gabon has been growing, attracting both domestic and international tourists. This has created a demand for bottled water in hotels, restaurants, and tourist attractions, further driving the growth of the market. In conclusion, the Bottled Water market in Gabon is experiencing growth due to customer preferences for safe and convenient drinking water, as well as the rising health consciousness among consumers. The market is characterized by trends such as the popularity of premium and flavored bottled water, as well as the demand for eco-friendly packaging. Local special circumstances, such as the availability of natural water sources, also contribute to the market's development. Additionally, macroeconomic factors such as economic growth and the growth of the tourism industry play a role in driving the market forward.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.