Ready-to-Drink (RTD) Coffee - Gabon

The Ready-to-Drink (RTD) Coffee market in Gabon has been experiencing significant growth in recent years.

Customer preferences: Gabonese consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the rise in popularity of RTD coffee products. With busy lifestyles and increasing urbanization, consumers are seeking convenient and portable options for their coffee fix. RTD coffee provides a quick and easy solution for coffee lovers who are constantly on the move.

Trends in the market: One of the key trends in the RTD coffee market in Gabon is the increasing demand for healthier and more natural options. Consumers are becoming more health-conscious and are actively seeking products that are made with natural ingredients and have reduced sugar content. This trend is in line with the global shift towards healthier food and beverage choices, and companies in the RTD coffee market are responding by introducing new products that cater to this demand. Another trend in the market is the growing popularity of premium and specialty RTD coffee products. As consumers become more sophisticated in their taste preferences, they are willing to pay a premium for higher quality and unique flavors. This trend is driven by the desire for a more indulgent and gourmet coffee experience, and companies are capitalizing on this by offering a wide range of premium RTD coffee options.

Local special circumstances: Gabon has a relatively small population compared to other countries in the region, which presents both opportunities and challenges for the RTD coffee market. On one hand, the smaller population size allows for targeted marketing and a more personalized approach to reaching consumers. On the other hand, the limited consumer base means that companies need to carefully consider their pricing and distribution strategies to ensure profitability.

Underlying macroeconomic factors: The growing economy and rising disposable incomes in Gabon have contributed to the development of the RTD coffee market. As consumers have more purchasing power, they are able to afford premium and higher-priced products. Additionally, the increasing urbanization and modernization of the country have created a favorable environment for the growth of the RTD coffee market. In conclusion, the Ready-to-Drink (RTD) Coffee market in Gabon is experiencing growth due to customer preferences for convenience and on-the-go consumption, the demand for healthier and more natural options, and the popularity of premium and specialty products. The local special circumstances, such as the small population size, and the underlying macroeconomic factors, such as the growing economy and rising disposable incomes, are also contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.