Ready-to-Drink (RTD) Tea - Gabon

Gabon

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$1.84m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$76.89k in 2024.
Revenue, combined amounts to US$1.91m in 2024.
The revenue, at home is expected to grow annually by 3.71% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.74 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 439.30k L by 2024.
Volume, out-of-home is expected to amount to 9.84k L in 2024.
Volume, combined is expected to amount to 449.10k L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 2.2% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.18L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Gabon has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Gabon have shifted towards healthier beverage options in recent years. As consumers become more health-conscious, they are seeking out beverages that offer both taste and nutritional benefits. Ready-to-Drink (RTD) Tea fits this criteria as it is often marketed as a natural and refreshing alternative to sugary carbonated drinks. The convenience of RTD Tea also appeals to busy consumers who are looking for on-the-go options. One of the key trends in the RTD Tea market in Gabon is the increasing availability of a variety of flavors and formulations. Manufacturers have recognized the demand for diverse options and have responded by introducing new and innovative flavors to the market. This trend is driven by the desire to cater to the preferences of a wide range of consumers and to differentiate their products from competitors. Another trend in the market is the growing popularity of premium RTD Tea products. Consumers are willing to pay a premium for high-quality teas that offer unique flavors and superior ingredients. This trend is driven by the perception that premium RTD Tea products are of higher quality and offer a more enjoyable drinking experience. Local special circumstances in Gabon have also contributed to the development of the RTD Tea market. The country has a warm climate, which makes refreshing beverages like RTD Tea particularly appealing to consumers. Additionally, Gabon has a growing urban population, which has led to an increase in the demand for convenient and ready-to-drink beverages. Underlying macroeconomic factors have also played a role in the growth of the RTD Tea market in Gabon. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. As consumers have more money to spend, they are able to afford higher-priced RTD Tea products and are more likely to purchase them regularly. In conclusion, the Ready-to-Drink (RTD) Tea market in Gabon is developing due to changing customer preferences, the introduction of new flavors and formulations, local special circumstances, and underlying macroeconomic factors. As these factors continue to influence the market, it is expected that the RTD Tea market in Gabon will continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.