Non-Alcoholic Drinks - Ethiopia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$2.75bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$171.00m in 2024.
Revenue, combined amounts to US$2.92bn in 2024.
The revenue, at home is expected to grow annually by 14.50% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$21.18 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 3.66bn L by 2024.
Volume, out-of-home is expected to amount to 78.39m L in 2024.
Volume, combined is expected to amount to 3.74bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 2.6% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 28.21L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Ethiopia is experiencing significant growth and development.

Customer preferences: Ethiopian consumers are increasingly seeking healthier beverage options, which has led to a growing demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a greater awareness of the health benefits associated with consuming non-alcoholic beverages. Additionally, there is a cultural inclination towards beverages that are refreshing and thirst-quenching, making non-alcoholic drinks a popular choice among Ethiopians.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Ethiopia is the rise in the consumption of bottled water. With an increasing focus on health and hygiene, consumers are opting for packaged drinking water as a safer alternative to tap water. This trend is particularly prominent in urban areas, where access to clean drinking water may be limited. As a result, the bottled water segment is experiencing significant growth in Ethiopia. Another trend in the market is the growing popularity of carbonated soft drinks. Ethiopians are increasingly embracing Western food and beverage culture, leading to a rise in the consumption of carbonated beverages. This trend is driven by factors such as urbanization, changing lifestyles, and the influence of global brands. As a result, both domestic and international soft drink manufacturers are expanding their presence in the Ethiopian market.

Local special circumstances: Ethiopia has a large young population, with a significant portion of the population falling within the age group of 15-29 years. This demographic trend has a direct impact on the Non-Alcoholic Drinks market, as young consumers are more likely to experiment with different beverage options and seek out new flavors and experiences. This presents an opportunity for beverage manufacturers to introduce innovative products and cater to the preferences of this demographic. Additionally, Ethiopia has a rich coffee culture, with coffee being an integral part of the country's social fabric. While coffee is traditionally consumed as a hot beverage, there is a growing trend of cold coffee drinks in the market. This trend is driven by the desire for convenience and the popularity of coffee-based beverages among the younger generation. As a result, coffee manufacturers are diversifying their product offerings to include ready-to-drink coffee options.

Underlying macroeconomic factors: Ethiopia has been experiencing strong economic growth in recent years, which has had a positive impact on consumer spending power. As disposable incomes increase, consumers have more purchasing power to spend on non-essential items such as beverages. This has contributed to the growth of the Non-Alcoholic Drinks market in Ethiopia. Furthermore, the government of Ethiopia has been actively promoting foreign investment in the country, particularly in the manufacturing sector. This has attracted international beverage companies to set up production facilities in Ethiopia, leading to an increase in the availability and variety of non-alcoholic drinks in the market. In conclusion, the Non-Alcoholic Drinks market in Ethiopia is witnessing significant growth and development due to changing consumer preferences, the rise of bottled water and carbonated soft drinks, local special circumstances such as the young population and coffee culture, and underlying macroeconomic factors such as economic growth and government support for foreign investment.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.