Bottled Water - Ethiopia

The Bottled Water market in Ethiopia has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: Ethiopian consumers have increasingly turned to bottled water as their preferred choice of beverage due to concerns about the quality and safety of tap water. This shift in consumer preferences can be attributed to a growing awareness of waterborne diseases and the need for clean and safe drinking water. Additionally, the convenience and portability of bottled water have made it a popular choice among consumers who are constantly on the go.

Trends in the market: One of the key trends in the bottled water market in Ethiopia is the rise of local brands. Domestic bottled water brands have gained popularity among consumers, offering a wide range of options to suit different tastes and preferences. These local brands have capitalized on the demand for affordable and accessible bottled water, catering to the needs of the mass market. Another trend in the market is the increasing popularity of flavored and functional bottled water. Consumers are seeking more than just hydration from their bottled water and are looking for added benefits such as vitamins, minerals, and flavors. This trend has led to the introduction of a variety of flavored and functional bottled water products in the Ethiopian market.

Local special circumstances: Ethiopia is a country with a predominantly rural population, and access to clean and safe drinking water is a challenge in many areas. This has created a significant market opportunity for bottled water companies, as consumers in these regions rely heavily on bottled water for their drinking water needs. The convenience and availability of bottled water have made it an essential product for many Ethiopians.

Underlying macroeconomic factors: The economic growth and increasing disposable income in Ethiopia have also contributed to the growth of the bottled water market. As more people have the means to afford bottled water, the demand for it has increased. Additionally, the urbanization and changing lifestyles in the country have led to a shift in consumer preferences towards packaged and convenient products, including bottled water. In conclusion, the Bottled Water market in Ethiopia has experienced significant growth due to changing consumer preferences, local special circumstances, and underlying macroeconomic factors. The demand for clean and safe drinking water, the rise of local brands, the popularity of flavored and functional bottled water, and the challenges in accessing clean water in rural areas have all contributed to the development of the market. With the continued economic growth and increasing disposable income in Ethiopia, the bottled water market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.