Juices - Ethiopia

The Juices market in Ethiopia has been experiencing significant growth in recent years.

Customer preferences: Ethiopian consumers have shown a growing preference for healthier beverage options, including juices. This shift in consumer preferences can be attributed to increasing awareness about the importance of a healthy lifestyle and the benefits of consuming natural and nutritious products. As a result, there has been a rising demand for juices that are made from fresh fruits and do not contain any artificial additives or preservatives.

Trends in the market: One of the key trends in the Juices market in Ethiopia is the increasing popularity of locally sourced and organic juices. Consumers are becoming more conscious about the origin and quality of the products they consume, and are willing to pay a premium for juices that are made from locally grown fruits. This trend is driven by a desire to support local farmers and promote sustainable agriculture practices. Additionally, organic juices are perceived to be healthier and more environmentally friendly, which further drives their demand. Another trend in the market is the diversification of juice flavors. While traditional fruit flavors like orange, apple, and pineapple remain popular, there has been a growing demand for more exotic and unique flavors. This trend is influenced by changing consumer preferences and a desire for new and exciting taste experiences. Juice manufacturers are responding to this trend by introducing innovative and unconventional flavors to cater to the evolving tastes of consumers.

Local special circumstances: Ethiopia is known for its rich agricultural resources and favorable climate for fruit cultivation. The country has a wide variety of fruits that are suitable for juice production, including oranges, mangoes, guavas, and passion fruits. This abundance of fruits provides a competitive advantage to juice manufacturers in Ethiopia, as they have access to a diverse range of raw materials. Furthermore, the availability of locally grown fruits allows for shorter supply chains and reduces the need for imports, which can help to keep the prices of juices competitive.

Underlying macroeconomic factors: Ethiopia has been experiencing positive economic growth in recent years, which has contributed to the development of the Juices market. Rising disposable incomes and an expanding middle class have led to increased purchasing power among consumers, enabling them to afford higher-priced products such as juices. Additionally, urbanization and changing lifestyles have resulted in a shift towards convenience foods and beverages, including packaged juices. These macroeconomic factors have created a favorable environment for the growth and development of the Juices market in Ethiopia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.