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Soft Drinks - Ethiopia

Ethiopia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$1.79bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$113.60m in 2024.
  • Revenue, combined amounts to US$1.91bn in 2024.
  • The revenue, at home is expected to grow annually by 14.80% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$13.83 are generated in 2024.
  • In the Soft Drinks market, volume, at home is expected to amount to 1.79bn L by 2024.
  • Volume, out-of-home is expected to amount to 42.86m L in 2024.
  • Volume, combined is expected to amount to 1.83bn L in 2024.
  • The Soft Drinks market is expected to show a volume growth, at home of 3.6% in 2025.0.
  • The average volume per person, at home in the Soft Drinks market is expected to amount to 13.79L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

  • Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
  • Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
  • Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

In-Scope

  • Carbonated Soft Drinks (Cola, Lemonade etc.)
  • Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
  • Energy & Sports Drinks

Out-Of-Scope

  • Hot Drinks
  • Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Soft Drinks: market data & analysis - Cover

Market Insights report

Soft Drinks: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Soft Drinks market in Ethiopia has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to increased demand for natural and low-sugar soft drinks. Additionally, the growing population and rising disposable incomes have contributed to the expansion of the market.

    Customer preferences:
    Ethiopian consumers are increasingly seeking healthier beverage options, which has led to a shift in customer preferences within the Soft Drinks market. There is a growing demand for natural and low-sugar soft drinks, as consumers are becoming more health-conscious and are actively seeking beverages that align with their dietary preferences. This trend is in line with global consumer preferences, as people worldwide are becoming more conscious of the impact of their food and beverage choices on their health.

    Trends in the market:
    One of the key trends in the Soft Drinks market in Ethiopia is the increasing popularity of locally produced beverages. Ethiopian consumers are showing a preference for domestic brands, as they are seen as more authentic and supportive of the local economy. This trend is driven by a sense of national pride and a desire to promote local entrepreneurship. As a result, local soft drink manufacturers have been able to gain a significant market share and compete effectively with international brands. Another trend in the market is the rising demand for carbonated soft drinks. Despite the growing preference for healthier options, carbonated soft drinks continue to be popular among Ethiopian consumers. This can be attributed to factors such as affordability, taste preferences, and cultural influences. Carbonated soft drinks are often consumed during social gatherings and celebrations, making them an integral part of the Ethiopian culture.

    Local special circumstances:
    Ethiopia has a large and growing population, which provides a significant consumer base for the Soft Drinks market. The country's population is expected to continue growing in the coming years, which will further drive the demand for soft drinks. Additionally, the rising disposable incomes of Ethiopian consumers have made soft drinks more affordable and accessible to a larger segment of the population.

    Underlying macroeconomic factors:
    The Soft Drinks market in Ethiopia is influenced by several macroeconomic factors. Economic growth and stability play a crucial role in driving consumer spending and overall market growth. As the Ethiopian economy continues to develop, with improvements in infrastructure and increased investment, the Soft Drinks market is expected to expand further. Furthermore, government policies and regulations also impact the Soft Drinks market. The Ethiopian government has been implementing measures to promote local manufacturing and reduce dependence on imports. This has created opportunities for local soft drink manufacturers to thrive and has contributed to the growth of the market. In conclusion, the Soft Drinks market in Ethiopia is experiencing growth due to changing customer preferences towards healthier options, the rising population and disposable incomes, and the preference for locally produced beverages. Despite the increasing demand for healthier options, carbonated soft drinks remain popular among Ethiopian consumers. The market is expected to continue growing in the coming years, driven by macroeconomic factors such as economic growth and government policies.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Soft Drinks: market data & analysis - BackgroundSoft Drinks: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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