Non-Alcoholic Drinks - Brunei Darussalam

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$68.62m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$34.78m in 2024.
Revenue, combined amounts to US$103.40m in 2024.
The revenue, at home is expected to grow annually by 1.79% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$150.50 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 71.98m L by 2024.
Volume, out-of-home is expected to amount to 9.47m L in 2024.
Volume, combined is expected to amount to 81.45m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.2% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 157.90L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Brunei Darussalam has been experiencing steady growth in recent years.

Customer preferences: Bruneian consumers have shown a growing interest in healthier beverage options, which has led to an increased demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the importance of maintaining a healthy lifestyle. As a result, there has been an increased demand for beverages that are low in sugar, calories, and artificial ingredients. Additionally, Bruneian consumers have also shown a preference for beverages that offer functional benefits, such as hydration, energy boost, and immunity support.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Brunei Darussalam is the rising popularity of functional beverages. Functional beverages are drinks that offer specific health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other ingredients that are believed to provide additional health benefits. This trend can be attributed to the growing interest in health and wellness among consumers in Brunei Darussalam. Functional beverages such as sports drinks, energy drinks, and herbal teas have gained significant popularity in recent years. Another trend in the market is the increasing availability of non-alcoholic alternatives to traditional alcoholic beverages. This trend can be attributed to cultural and religious factors, as Brunei Darussalam is a predominantly Muslim country where the consumption of alcohol is prohibited. As a result, there is a demand for non-alcoholic alternatives that can be enjoyed during social gatherings and celebrations. Non-alcoholic beers, mocktails, and non-alcoholic sparkling wines are some of the popular options in this category.

Local special circumstances: Brunei Darussalam has a small population and a high per capita income, which has contributed to the growth of the non-alcoholic drinks market. The country's relatively small population allows for a more targeted marketing approach, allowing companies to cater to specific consumer preferences. Additionally, the high per capita income means that consumers have more disposable income to spend on premium and healthier beverage options.

Underlying macroeconomic factors: The steady economic growth in Brunei Darussalam has played a significant role in the development of the non-alcoholic drinks market. The country's strong economy has resulted in increased consumer spending power, allowing consumers to afford higher-priced beverages. Additionally, the government's efforts to diversify the economy and promote tourism have also contributed to the growth of the non-alcoholic drinks market. The influx of tourists has created a demand for a wider variety of beverage options, including non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Brunei Darussalam is experiencing growth due to changing customer preferences towards healthier options, the rising popularity of functional beverages, the demand for non-alcoholic alternatives to alcoholic beverages, the small population with high per capita income, and the steady economic growth in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.