Ready-to-Drink (RTD) Coffee - Brunei Darussalam

The Ready-to-Drink (RTD) Coffee market in Brunei Darussalam is experiencing significant growth and development.

Customer preferences: Bruneians have shown a growing preference for convenience and on-the-go consumption, which has contributed to the rise in popularity of ready-to-drink coffee. The busy and fast-paced lifestyle of the population has led to an increased demand for portable and easily accessible beverages. RTD coffee provides a convenient solution for consumers who are looking for a quick energy boost or a refreshing drink throughout the day.

Trends in the market: One of the key trends in the RTD coffee market in Brunei Darussalam is the increasing popularity of flavored and specialty coffee drinks. Consumers are seeking unique and indulgent flavors, such as caramel, mocha, and vanilla, which add a touch of sweetness to their coffee experience. Additionally, there is a growing demand for healthier options, leading to the introduction of low-sugar and dairy-free RTD coffee products. Another trend observed in the market is the emergence of local coffee brands and artisanal coffee shops. These local brands and cafes are gaining popularity among Bruneians who appreciate the quality and authenticity of their products. This trend reflects the growing interest in supporting local businesses and consuming products that are made with locally sourced ingredients.

Local special circumstances: Brunei Darussalam is a small country with a relatively small population, which presents both opportunities and challenges for the RTD coffee market. On one hand, the small size of the market allows for easier market penetration and targeted marketing strategies. On the other hand, the limited consumer base poses a challenge for companies to achieve economies of scale and maintain profitability. Additionally, Brunei Darussalam has a predominantly Muslim population, and Islamic dietary restrictions play a role in shaping the RTD coffee market. There is a demand for halal-certified products, which require companies to adhere to specific guidelines and regulations in their production processes. This presents an opportunity for companies that can cater to the halal market segment.

Underlying macroeconomic factors: The growing economy of Brunei Darussalam has contributed to the development of the RTD coffee market. As disposable incomes rise, consumers have more purchasing power to spend on convenience products like RTD coffee. The increasing urbanization and modernization of the country have also led to changes in consumer lifestyles and preferences, driving the demand for on-the-go beverages. In conclusion, the Ready-to-Drink (RTD) Coffee market in Brunei Darussalam is developing due to the growing preference for convenience, the popularity of flavored and specialty coffee drinks, the emergence of local coffee brands, and the underlying macroeconomic factors such as rising disposable incomes and changing consumer lifestyles. The local special circumstances, including the small market size and the demand for halal-certified products, also shape the market dynamics in Brunei Darussalam.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.