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Household Cleaners - Zimbabwe

Zimbabwe
  • In Zimbabwe, the revenue generated in the Household Cleaners market in 2024 amounts to US$7.89m.
  • It is projected that the market will experience an annual growth rate of 0.39% (CAGR 2024-2029).
  • When compared to other countries worldwide, United States generates the highest revenue in this market segment, with US$8bn in 2024.
  • In terms of per capita revenues, in Zimbabwe generates US$0.46 in 2024.
  • Despite economic challenges, the demand for eco-friendly household cleaners is on the rise in Zimbabwe, driven by increasing awareness of environmental sustainability.

Definition:

The Household Cleaners market covers all consumer products used for the cleaning of surfaces, windows, and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning (e.g., mops and brooms), products sold in wholesale quantities, and household cleaning services are not included. Home & Laundry Care's second largest market is household cleaning detergents.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Surface cleaners
  • Floor care
  • Toilet care
  • Window cleaning products

Out-Of-Scope

  • Polishes (for floor cleaning/care or furniture)
  • Cleaning equipment (e.g. mops or cleaning cloths)
  • Professional products for bulk consumers (B2B)
Household Cleaners: market data & analysis - Cover

Market Insights report

Household Cleaners: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Household Cleaners Market within the Home & Laundry Care sector in Zimbabwe is witnessing mild growth, influenced by factors such as shifting consumer preferences towards eco-friendly products, increased urbanization, and the rising awareness of hygiene practices among households.

    Customer preferences:
    Consumers in Zimbabwe are increasingly prioritizing eco-friendly household cleaners, reflecting a growing consciousness about environmental sustainability and health impacts. This shift is particularly evident among younger, urban demographics who value transparency and ethical sourcing in product ingredients. Additionally, the rise in disposable income and changing lifestyles have spurred demand for convenient, ready-to-use cleaning solutions. Social media influence has also played a role, with consumers seeking recommendations and sharing experiences related to effective cleaning products that align with their values.

    Trends in the market:
    In Zimbabwe, the Household Cleaners Market is experiencing a notable shift towards eco-friendly and sustainable cleaning products, driven by an increasing consumer awareness of environmental issues and health concerns. Younger urban consumers are leading this trend, favoring brands that prioritize transparency and ethical sourcing of ingredients. The growing disposable income and evolving lifestyles are fueling demand for convenient, ready-to-use solutions. Social media platforms play a critical role in shaping preferences, as consumers actively seek out recommendations and share insights on products that align with their values, prompting industry stakeholders to adapt their strategies accordingly.

    Local special circumstances:
    In Zimbabwe, the Household Cleaners Market is influenced by distinct local factors, including economic challenges and limited access to imported goods. The high prevalence of informal retail channels shapes consumer purchasing behavior, with many opting for locally produced, affordable alternatives. Cultural practices also play a role, as traditional cleaning methods using natural ingredients remain prevalent in some households. Additionally, regulatory frameworks are gradually evolving, with increased scrutiny on chemical formulations, prompting manufacturers to innovate and adapt their offerings to meet both local preferences and compliance standards.

    Underlying macroeconomic factors:
    The Household Cleaners Market in Zimbabwe is significantly shaped by macroeconomic factors such as inflation rates, currency fluctuations, and overall economic stability. High inflation erodes consumer purchasing power, leading many to seek cost-effective cleaning solutions. Global economic trends, including supply chain disruptions and commodity price volatility, also affect the availability and pricing of imported cleaning products. Furthermore, government fiscal policies aimed at stimulating local production encourage manufacturers to innovate with affordable, locally sourced ingredients. As the economy gradually stabilizes, the demand for more diverse and effective cleaning solutions is expected to rise, influencing market growth and development.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Household Cleaners: market data & analysis - BackgroundHousehold Cleaners: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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