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Laundry Care - Southern Africa

Southern Africa
  • In Southern Africa, the revenue generated in the Laundry Care market is projected to reach US$1.47bn in 2024.
  • It is expected that the market will experience an annual growth rate of 5.97% (CAGR 2024-2029).
  • When comparing this market globally, it is worth noting that United States generates the highest revenue with US$16bn in 2024.
  • In terms of per capita figures, the revenue generated per person in 2024 amounts to US$21.04.
  • "The laundry care market in Southern Africa is witnessing a growing demand for eco-friendly and sustainable detergent products."

Definition:

The Laundry Care market covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids. Laundry Care accounts for the largest share of the Home and Laundry Care market. Only retail sales to private consumers (B2C) are covered; however, B2B sales and laundry services are not included.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Heavy-duty detergents
  • Fabric softeners
  • Mild and special detergents
  • Detergents for colors
  • Powdered and liquid detergents

Out-Of-Scope

  • Detergents for bulk consumers (B2B; e.g. textile industry)
  • Textile care services (e.g. launderettes)
Laundry Care: market data & analysis - Cover

Market Insights report

Laundry Care: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Laundry Care Market in Southern Africa is experiencing mild growth, influenced by factors such as changing consumer preferences, increased urbanization, and the rising demand for convenient and eco-friendly laundry solutions among households.

    Customer preferences:
    In Southern Africa, consumer preferences in the Laundry Care Market are shifting towards sustainable and multifunctional products, reflecting a growing awareness of environmental issues. Households are increasingly opting for eco-friendly detergents and energy-efficient washing machines, motivated by both cultural values and a desire for convenience. Additionally, urbanization is leading to smaller living spaces, prompting consumers to seek compact laundry solutions that fit their lifestyles. This trend highlights the importance of innovation and adaptability in meeting the evolving needs of diverse demographics in the region.

    Trends in the market:
    In Southern Africa, the Laundry Care Market is experiencing a notable shift toward sustainable and multifunctional products, driven by an increasing consumer awareness of environmental sustainability. This trend is reflected in the rising demand for eco-friendly detergents and energy-efficient washing machines, as households prioritize both cultural values and convenience. Furthermore, urbanization is influencing the market, with smaller living spaces prompting consumers to seek compact and efficient laundry solutions. These trends signal a significant opportunity for industry stakeholders to innovate and adapt, ensuring they meet the diverse and evolving needs of consumers in the region.

    Local special circumstances:
    In Southern Africa, the Laundry Care Market is shaped by diverse cultural practices and economic conditions that set it apart from other regions. Traditional washing methods, such as hand washing and communal laundry spaces, remain prevalent, influencing the demand for convenient and portable laundry solutions. Additionally, varying water availability across urban and rural areas drives the need for water-efficient products. Regulatory efforts to promote eco-friendly practices are further encouraging brands to innovate, aligning with a growing consumer preference for sustainability while addressing local environmental challenges.

    Underlying macroeconomic factors:
    The Laundry Care Market in Southern Africa is significantly influenced by macroeconomic factors, including fluctuating commodity prices, currency exchange rates, and consumer spending power. Economic growth in the region, driven by resource extraction and agriculture, impacts disposable income levels, subsequently affecting laundry product purchases. Fiscal policies aimed at promoting local manufacturing are fostering innovation in eco-friendly and cost-effective laundry solutions. Additionally, global trends towards sustainability are pushing brands to adopt greener practices, while urbanization is increasing demand for convenient products that cater to busy lifestyles, further shaping market dynamics.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Laundry Care: market data & analysis - BackgroundLaundry Care: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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