Laundry Care - Jordan

The Laundry Care Market within the Home & Laundry Care sector in Jordan is experiencing mild growth. This trend is influenced by factors such as shifting consumer preferences, increased urbanization, and the growing awareness of laundry product benefits among households.

Customer preferences: Consumers in Jordan are increasingly prioritizing eco-friendly and sustainable laundry care products, reflecting a growing environmental consciousness. This shift is particularly evident among younger demographics, who are more inclined to choose brands that align with their values. Additionally, urbanization is driving the demand for convenient, time-saving solutions such as laundry pods and quick-wash detergents. Cultural influences also play a role, as households seek to balance traditional laundry practices with modern efficiency, resulting in a diverse range of product preferences.

Trends in the market: In Jordan, the Laundry Care Market is experiencing a notable shift towards eco-friendly and sustainable products, driven by a growing environmental awareness among consumers, particularly the younger demographic. This trend is significant as it indicates a preference for brands that prioritize sustainability, which could reshape market offerings. Additionally, urbanization is boosting demand for convenient solutions like laundry pods and quick-wash detergents, reflecting a desire for efficiency in fast-paced lifestyles. Industry stakeholders must adapt to these evolving preferences, balancing traditional practices with modern innovations to capture a diverse consumer base.

Local special circumstances: In Jordan, the Laundry Care Market is shaped by unique local factors, including the country's arid climate, which influences consumer preferences for quick-drying fabrics and efficient detergents. Cultural norms surrounding family and hospitality lead to a heightened emphasis on cleanliness, further driving demand for high-quality laundry products. Additionally, regulatory initiatives aimed at promoting environmental sustainability align with the growing consumer focus on eco-friendly solutions, fostering a market environment that encourages innovation in sustainable laundry care options.

Underlying macroeconomic factors: The Laundry Care Market in Jordan is significantly influenced by macroeconomic factors such as national economic health, consumer spending patterns, and global economic trends. Fluctuations in oil prices impact Jordan's economy, affecting disposable income and, consequently, spending on household products. Additionally, fiscal policies aimed at stimulating economic growth can enhance consumer confidence, leading to increased demand for premium laundry care products. Global trends towards sustainability also play a crucial role, as Jordanian consumers increasingly seek eco-friendly options, aligning with international shifts toward environmentally responsible consumption.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.