The Outdoor Furniture market in Southern Europe has been experiencing steady growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.
Customer preferences: in Southern Europe have shifted towards outdoor living spaces and a more relaxed lifestyle. With the region's warm climate and picturesque landscapes, residents are increasingly looking to create comfortable and stylish outdoor environments. This has led to a growing demand for outdoor furniture that is both functional and aesthetically pleasing. Customers are seeking durable materials that can withstand the elements, as well as designs that blend seamlessly with their outdoor surroundings.
Trends in the market: have also played a significant role in the growth of the Outdoor Furniture industry in Southern Europe. One notable trend is the rise of eco-friendly and sustainable outdoor furniture options. As consumers become more conscious of their environmental impact, they are seeking products that are made from recycled materials or sourced from sustainable forests. This trend aligns with the region's focus on sustainability and its commitment to reducing carbon emissions. Another trend in the market is the increasing popularity of modular outdoor furniture. This type of furniture allows customers to customize their outdoor spaces according to their needs and preferences. Modular furniture offers flexibility and versatility, making it ideal for smaller outdoor areas or for those who frequently entertain guests. This trend reflects the growing desire for personalized outdoor living spaces that can be easily adapted to different occasions.
Local special circumstances: in Southern Europe have also contributed to the development of the Outdoor Furniture market. The region's strong tourism industry has created opportunities for outdoor furniture manufacturers and retailers. Tourists visiting Southern Europe often seek out outdoor experiences, such as dining al fresco or lounging by the pool. This has created a demand for high-quality outdoor furniture in hotels, resorts, and restaurants, driving the growth of the market.
Underlying macroeconomic factors: have also played a role in the development of the Outdoor Furniture market in Southern Europe. The region's improving economy has led to increased consumer spending power, allowing individuals to invest in their outdoor living spaces. Additionally, the growth of e-commerce has made it easier for customers to access a wide range of outdoor furniture options, increasing market competition and driving innovation. In conclusion, the Outdoor Furniture market in Southern Europe is experiencing growth due to customer preferences for outdoor living spaces, trends in the market such as eco-friendly and modular furniture, local special circumstances such as the strong tourism industry, and underlying macroeconomic factors including improving economic conditions and the rise of e-commerce. This market is expected to continue to expand as more individuals prioritize creating comfortable and stylish outdoor environments.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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