Home Décor - Southern Europe | Statista Market Forecast

In Southern Europe, the revenue generated in the Home Décor market Segment reaches a substantial amount of US$8.48bn in 2024.
It is projected that this market will experience a yearly growth rate of 3.07% (CAGR 2024-2029).
Comparing this figure to other regions across the globe, United States stands out as the leader, generating a staggering revenue of US$35bn in 2024.
Taking into account the population size, the per person revenue in Southern Europe amounts to US$35.81 in 2024.
In Southern Europe, artisanal craftsmanship and traditional designs are highly valued in the home décor market, reflecting the region's rich cultural heritage.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Southern Europe is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory.

Customer preferences: in the Home Décor market in Southern Europe have shifted towards more modern and minimalist designs. Customers are increasingly seeking sleek and contemporary furniture and accessories that enhance the aesthetics of their homes. This preference for modern designs is influenced by global trends and the desire for a clean and uncluttered living space.

Trends in the market: reflect the growing demand for sustainable and eco-friendly home décor products. Southern European consumers are becoming more conscious of the environmental impact of their purchasing decisions and are actively seeking products that are made from recycled materials or produced using sustainable practices. This trend aligns with the global movement towards sustainability and the increasing importance placed on environmental responsibility.

Local special circumstances: also contribute to the development of the Home Décor market in Southern Europe. The region's rich cultural heritage and history influence the design choices of consumers. Many customers in Southern Europe prefer home décor items that reflect their cultural identity and traditions. This creates a demand for locally made products that incorporate traditional craftsmanship and materials.

Underlying macroeconomic factors: play a significant role in driving the growth of the Home Décor market in Southern Europe. The region has experienced economic recovery in recent years, leading to increased consumer confidence and disposable income. As a result, consumers are more willing to invest in home improvement and decoration, driving the demand for home décor products. Additionally, the rise of e-commerce has transformed the Home Décor market in Southern Europe. Online platforms provide consumers with a wide range of options and convenience in purchasing home décor products. This has expanded the market reach and accessibility for both local and international retailers, contributing to the overall growth of the industry. In conclusion, the Home Décor market in Southern Europe is developing and thriving due to evolving customer preferences, trends towards sustainability, local special circumstances, and underlying macroeconomic factors. The region's shift towards modern and minimalist designs, increasing demand for sustainable products, cultural influences, economic recovery, and the rise of e-commerce all contribute to the positive trajectory of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.