The Outdoor Furniture market in Morocco has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.
Customer preferences: in the Outdoor Furniture market in Morocco have shifted towards more durable and weather-resistant materials, such as aluminum and synthetic wicker, due to the country's hot and dry climate. Customers are also increasingly looking for furniture that is both stylish and functional, with features like adjustable seating and built-in storage becoming more popular. Additionally, there is a growing demand for eco-friendly and sustainable outdoor furniture options, as consumers become more conscious of their environmental impact.
Trends in the market: include the rise of outdoor living spaces, as more Moroccan consumers seek to create comfortable and inviting outdoor areas for relaxation and entertainment. This trend is driven by a desire to extend living spaces beyond the confines of the home and make the most of the country's pleasant weather. As a result, there is a growing demand for outdoor furniture sets that include dining tables, chairs, loungers, and sofas, as well as accessories like umbrellas and outdoor rugs.
Local special circumstances: in Morocco, such as the popularity of outdoor cafes and restaurants, also contribute to the growth of the Outdoor Furniture market. The country's vibrant cafe culture and outdoor dining scene create a demand for high-quality and stylish outdoor furniture in commercial establishments. This trend is further fueled by the country's growing tourism industry, as both domestic and international visitors seek out outdoor dining experiences. Underlying macroeconomic factors, such as increasing disposable incomes and urbanization, also play a role in the development of the Outdoor Furniture market in Morocco. As more Moroccans move to urban areas and experience rising incomes, they are able to invest in their homes and outdoor spaces. This includes purchasing outdoor furniture to enhance their living environments and create outdoor retreats. Additionally, the government's focus on promoting tourism and attracting foreign investment has led to increased infrastructure development, including the construction of hotels and resorts that require outdoor furniture for their outdoor spaces. Overall, the Outdoor Furniture market in Morocco is developing in response to changing customer preferences, emerging trends, local special circumstances, and
Underlying macroeconomic factors:. As consumers seek to create comfortable and stylish outdoor living spaces, the demand for durable and functional outdoor furniture is expected to continue growing in the country.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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