Kitchen & Dining Furniture - Morocco

In Morocco, the revenue generated in the Kitchen & Dining Furniture market amounts to US$26.77m in 2024.
The market is expected to grow annually by -0.92% (CAGR 2024-2029).
In global comparison, United States generates the most revenue with US$39bn in 2024.
In relation to the total population figures, per person revenues of US$0.70 are generated in 2024.
Moroccan consumers are increasingly opting for traditional, handcrafted kitchen and dining furniture to add a unique touch to their homes.

Definition:

The Kitchen & Dining Furniture segment covers diferent movable objects designed for kitchen and dining rooms. These objects mainly meet people’s needs for eating, preparing food, or food storage and includes dining tables, baker’s racks, kitchen islands/carts, pantry storage, and various types of kitchenware. Items not considered include household appliances such as refrigerators, stoves, small kitchen appliances, and sinks and faucets.

Structure:

The Kitchen & Dining Furniture segment is divided into two subsegments:

The Dining Tables, Kitchen Islands & Pantries subsegment includes furniture pieces designed to enhance the functionality and aesthetics of kitchen and dining spaces. These products range from traditional dining tables to kitchen islands and pantry storage units, providing both practical and decorative value to the kitchen and/or dining spaces.
The Kitchenware subsegment refers to items which aid in the preparation and the serving of food. Products in this subsegment include cookware such as pots and pans, tableware such as cutlery and glassware, and other items that are essential for the preparation and serving of food.

Additional Information:

The Kitchen & Dining Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Dining tables
Kitchen islands and carts
Food pantries
Kitchenware

Household appliances
Cookware, kitchen, and cleaning utensils
Kitchen remodels

The Kitchen & Dining Furniture market in Morocco is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: in the Kitchen & Dining Furniture market in Morocco are shifting towards more modern and stylish designs. Moroccan consumers are increasingly seeking furniture that not only serves its functional purpose but also enhances the aesthetic appeal of their homes. This preference for modern designs is influenced by global trends and the desire to keep up with the latest interior design styles. Additionally, customers are placing greater emphasis on the quality and durability of the furniture, as they seek long-lasting and sustainable options. Trends in the market indicate a growing demand for multifunctional and space-saving furniture. With the increasing urbanization and limited living spaces in Morocco, customers are looking for furniture that can serve multiple purposes and optimize the use of available space. This trend is driving the popularity of compact dining sets, folding tables, and modular kitchen furniture. Furthermore, Moroccan consumers are showing a preference for eco-friendly and sustainable materials in their furniture choices, reflecting a growing awareness of environmental issues.

Local special circumstances: in Morocco, such as the rich cultural heritage and traditional craftsmanship, play a significant role in the development of the Kitchen & Dining Furniture market. Moroccan furniture is known for its intricate designs, vibrant colors, and unique patterns, which attract both local and international customers. The traditional Moroccan style, with its blend of Arabic, Berber, and Andalusian influences, continues to be a popular choice among consumers. This cultural uniqueness gives Moroccan furniture a competitive edge in the market.

Underlying macroeconomic factors: such as a growing middle-class population, increasing disposable incomes, and a stable economy, are contributing to the growth of the Kitchen & Dining Furniture market in Morocco. As more households have the financial means to invest in furniture, the demand for kitchen and dining furniture is on the rise. Additionally, the government's focus on promoting the tourism sector has led to an increase in the number of hotels, restaurants, and cafes, further driving the demand for furniture in the hospitality industry. In conclusion, the Kitchen & Dining Furniture market in Morocco is witnessing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Moroccan consumers are increasingly seeking modern and stylish designs, multifunctional and space-saving furniture, and eco-friendly options. The country's rich cultural heritage and traditional craftsmanship also contribute to the market's growth. With a growing middle-class population and increasing disposable incomes, the demand for kitchen and dining furniture is expected to continue rising in Morocco.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.