The Outdoor Furniture market in Iran is experiencing significant growth and development due to various factors.
Customer preferences: Customers in Iran are increasingly interested in outdoor living and leisure activities, which has led to a growing demand for outdoor furniture. This trend can be attributed to several factors, including the desire for a more comfortable and enjoyable outdoor space, the influence of global lifestyle trends, and a growing middle class with higher disposable income. Customers are seeking furniture that is both functional and aesthetically pleasing, with a focus on durability and weather resistance.
Trends in the market: One of the key trends in the Outdoor Furniture market in Iran is the increasing popularity of outdoor dining and entertainment spaces. As people spend more time at home and seek to create inviting outdoor environments, there is a growing demand for dining sets, loungers, and other furniture pieces that can accommodate outdoor gatherings. Additionally, there is a rising interest in modular and multi-functional furniture that can be easily rearranged to suit different occasions and spaces. Another trend in the market is the growing preference for eco-friendly and sustainable outdoor furniture. Customers are becoming more conscious of the environmental impact of their purchasing decisions and are seeking products made from recycled materials or sustainable sources. This trend is in line with the global shift towards more sustainable and responsible consumption, and it presents opportunities for manufacturers and retailers to differentiate themselves in the market.
Local special circumstances: Iran has a unique climate, with hot summers and mild winters, which makes outdoor living a popular choice for many residents. The long summer season allows people to spend a significant amount of time outdoors, creating a demand for outdoor furniture that can withstand the harsh weather conditions. Additionally, the cultural tradition of gathering with family and friends in outdoor spaces, such as gardens and courtyards, further drives the demand for outdoor furniture.
Underlying macroeconomic factors: The growth of the Outdoor Furniture market in Iran is also influenced by macroeconomic factors. The country has experienced economic growth in recent years, with a rising middle class and increasing disposable income. This has led to an expansion of the consumer market and an increase in consumer spending on leisure and lifestyle products, including outdoor furniture. Additionally, the government's efforts to promote domestic manufacturing and reduce reliance on imports have supported the growth of the local outdoor furniture industry. In conclusion, the Outdoor Furniture market in Iran is developing rapidly due to changing customer preferences, including the desire for outdoor living spaces and the growing interest in sustainable products. The unique climate and cultural traditions in Iran further contribute to the demand for outdoor furniture. The underlying macroeconomic factors, such as economic growth and government support for domestic manufacturing, also play a significant role in the market's development.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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