Home Décor - Iran | Statista Market Forecast

The revenue generated in the Home Décor market Segment in Iran amounts to US$865.00m in 2024.
It is projected that the market will experience an annual growth rate of 3.56% (CAGR 2024-2029).
When compared to the global market, United States generates the highest revenue with US$35bn in 2024.
In terms of per capita figures, the revenue generated per person in Iran is US$9.63 in 2024.
The Iranian home décor market is experiencing a surge in demand for traditional Persian rugs and handcrafted ceramics.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Iran is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: in the Home Décor market in Iran have shifted towards more modern and contemporary styles. Consumers are increasingly looking for sleek, minimalist designs that reflect their personal taste and lifestyle. This trend is influenced by global design trends and the increasing exposure to international brands and products. Additionally, there is a growing emphasis on sustainability and eco-friendly materials in home décor choices, as consumers become more conscious of the environmental impact of their purchasing decisions. Trends in the market include the rising popularity of online shopping for home décor products. e-commerce platforms have made it easier for consumers to access a wide range of products and compare prices, leading to increased competition among retailers. This has also contributed to the growth of small and independent home décor businesses, as they can reach a larger customer base through online channels. Another trend in the Home Décor market in Iran is the increasing demand for customized and personalized products. Consumers want to create unique and personalized spaces in their homes, and are willing to invest in custom-made furniture and accessories. This trend is driven by the desire for individuality and the need to express personal style.

Local special circumstances: in Iran, such as a young and growing population, urbanization, and an expanding middle class, are contributing to the development of the Home Décor market. As more young people move to urban areas and establish their own households, there is a higher demand for home décor products. The expanding middle class has also led to increased purchasing power and a willingness to invest in home improvement and decoration. Underlying macroeconomic factors, such as economic growth and stability, are also driving the development of the Home Décor market in Iran. A stable economy and increasing disposable income have created a favorable environment for consumer spending. Additionally, the government's efforts to promote the housing sector and provide incentives for homebuyers have further stimulated the demand for home décor products. Overall, the Home Décor market in Iran is experiencing growth and development due to changing customer preferences, local special circumstances, and

Underlying macroeconomic factors:. As consumers seek more modern and personalized home décor products, retailers and manufacturers are adapting to meet these demands. The increasing popularity of online shopping and the expanding middle class are also contributing to the growth of the market. With a favorable economic environment and a growing population, the Home Décor market in Iran is expected to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.