The Outdoor Furniture market in Greece has been experiencing steady growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.
Customer preferences: Greek consumers are increasingly valuing outdoor living spaces, leading to a growing demand for outdoor furniture. With a mild Mediterranean climate and a culture that emphasizes outdoor gatherings and leisure activities, Greeks are investing in creating comfortable and stylish outdoor spaces. They are looking for furniture that is durable, weather-resistant, and aesthetically pleasing, allowing them to enjoy their outdoor spaces year-round.
Trends in the market: One of the key trends in the Greek Outdoor Furniture market is the shift towards eco-friendly and sustainable materials. As consumers become more conscious of the environmental impact of their purchases, they are seeking furniture made from recycled materials or sustainably sourced wood. This trend is in line with the global movement towards sustainability and reflects the growing importance of environmental considerations in purchasing decisions. Another trend in the market is the increasing popularity of multifunctional outdoor furniture. Greek consumers are looking for furniture that can serve multiple purposes, such as convertible tables that can be used for dining or as a coffee table, or outdoor sofas that can be rearranged to accommodate different seating arrangements. This trend is driven by the desire for flexibility and adaptability in outdoor spaces, allowing consumers to make the most of their limited outdoor areas.
Local special circumstances: Greece's tourism industry plays a significant role in the Outdoor Furniture market. The country attracts millions of tourists each year, many of whom are drawn to its beautiful beaches and outdoor attractions. As a result, hotels, resorts, and other hospitality establishments have a high demand for outdoor furniture to create inviting and comfortable outdoor spaces for their guests. This creates a steady market for outdoor furniture manufacturers and suppliers.
Underlying macroeconomic factors: The Greek economy has been recovering from a prolonged period of recession, leading to increased consumer confidence and spending. As disposable incomes rise, consumers have more purchasing power to invest in outdoor furniture. Additionally, the construction sector has been growing, with new residential and commercial projects driving demand for outdoor furniture. The construction boom has also led to an increase in outdoor dining and entertainment venues, further boosting the demand for outdoor furniture. In conclusion, the Outdoor Furniture market in Greece is experiencing growth due to changing customer preferences, such as the focus on eco-friendly and multifunctional furniture. The country's tourism industry and recovering economy are also contributing to the market's expansion. As Greek consumers continue to prioritize outdoor living spaces and the demand for outdoor furniture increases, manufacturers and suppliers in the market can expect continued growth and opportunities.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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