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  4. Home Décor

Decorations - Brazil

Brazil
  • In Brazil, the revenue generated in the Decorations market in 2024 amounts to US$295.50m.
  • It is anticipated that the market will experience an annual growth rate of 6.25% (CAGR 2024-2029).
  • When compared to other countries worldwide, China generates the highest revenue in this segment, reaching US$9bn in 2024.
  • Taking the total population into account, in 2024, per person revenues of US$1.36 are generated in Brazil.
  • The demand for handmade Brazilian ceramic decorations is on the rise, with their vibrant colors and intricate designs captivating both domestic and international consumers.

Definition:

This segment covers a series of items used for room decoration that can be used to make a room more appealing. It includes statuettes, flowerpots, vases, and other ornamental articles made of ceramic, porcelain, or china, as well as furniture and cushion covers. Clocks, plants, flowers, mirrors, and other metal or wooden decorative accessories are excluded from this segment.

Additional Information:

The Decorations subsubsegment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This subsubsegment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

In-Scope

  • Statuettes
  • Flowerpots
  • Vases
  • Ceramic ornaments
  • Porcelain ornaments
  • China ornaments
  • Cushion covers

Out-Of-Scope

  • Clocks
  • Plants and flowers
  • Mirrors
  • Metal and wooden decorative accessories

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Nov 2024

Source: Statista Market Insights

Most recent update: Jul 2024

Source: Statista Market Insights

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Nov 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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