Home Décor - Brazil | Statista Market Forecast

In Brazil, the revenue in the Home Décor market Segment reaches US$2.12bn in 2024.
It is projected to experience an annual growth rate of 4.11% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market segment, with US$35bn in 2024.
Taking into account the total population figures, the per person revenue in Brazil amounts to US$9.74 in 2024.
Brazilian consumers are increasingly embracing sustainable and eco-friendly home décor options, driving the demand for organic materials and locally-made products.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Brazil has been experiencing significant growth in recent years, driven by changing customer preferences and favorable macroeconomic factors.

Customer preferences: Brazilian customers have shown a growing interest in home decoration, with a focus on creating stylish and personalized living spaces. There is a strong demand for unique and artisanal products that reflect individual tastes and lifestyles. Customers are increasingly looking for high-quality, sustainable and locally sourced home décor items. They are also willing to invest in premium products that offer durability and functionality.

Trends in the market: One of the key trends in the Home Décor market in Brazil is the rise of e-commerce. Online platforms have become popular among customers as they offer a wide range of products, convenient shopping experiences, and competitive prices. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping and a shift towards digital channels. Another trend in the market is the growing popularity of eco-friendly and sustainable home décor products. Brazilian consumers are becoming more conscious of the environmental impact of their purchases and are actively seeking out products that are made from recycled materials or produced using sustainable practices. This trend is driven by a desire to reduce waste and contribute to a greener future.

Local special circumstances: Brazil is known for its rich cultural heritage and diverse artistic traditions. This has influenced the Home Décor market, with customers seeking out products that showcase traditional craftsmanship and local design aesthetics. Brazilian home décor items often feature vibrant colors, intricate patterns, and natural materials such as wood and ceramics. This unique cultural identity sets the market apart and offers a wide range of options for customers looking to add a touch of Brazilian flair to their homes.

Underlying macroeconomic factors: The Home Décor market in Brazil has been supported by favorable macroeconomic factors. The country has experienced a period of economic stability and rising disposable incomes, which has increased consumer spending power. Additionally, low interest rates and government incentives have encouraged investment in the housing sector, driving demand for home décor products. The growing middle class in Brazil has also contributed to the expansion of the market, as more people are able to afford to decorate their homes. In conclusion, the Home Décor market in Brazil is experiencing growth due to changing customer preferences, including a focus on personalized and sustainable products. The rise of e-commerce and the influence of Brazil's unique cultural heritage are also driving trends in the market. Favorable macroeconomic factors, such as rising disposable incomes and government incentives, have further supported the growth of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.