Vegetables - Texas

  • Texas
  • Revenue in the Vegetables market amounts to US$5.68bn in 2024. The market is expected to grow annually by 2.45% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$186.40 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 2.28bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.2% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 67.8kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market within The Food market in Texas faces negligible growth, influenced by factors such as changing consumer preferences, competition from alternative food sources, and seasonal variations affecting the availability of fresh produce.

Customer preferences:
Consumers in Texas are increasingly prioritizing plant-based diets, driven by health consciousness and environmental concerns, leading to a notable rise in demand for fresh, locally sourced vegetables. The growing interest in sustainable eating practices reflects cultural shifts towards organic and non-GMO produce. Additionally, younger demographics, particularly millennials and Gen Z, are embracing convenience and innovative meal solutions, prompting a surge in pre-packaged vegetable offerings and subscription services that cater to their fast-paced lifestyles.

Trends in the market:
In Texas, the Vegetables Market is experiencing a significant shift towards locally sourced, organic produce, driven by an increasing consumer emphasis on health and environmental sustainability. This trend is particularly pronounced among younger generations, such as millennials and Gen Z, who are opting for fresh, non-GMO vegetables and convenient meal solutions. Additionally, the rise of subscription services and pre-packaged vegetable offerings caters to their fast-paced lifestyles, reflecting a broader cultural shift in eating habits. These developments present opportunities for farmers, retailers, and food producers to innovate and adapt their offerings to meet evolving consumer preferences.

Local special circumstances:
In Texas, the Vegetables Market is shaped by its diverse climate and agricultural landscape, enabling a wide variety of crops to thrive year-round. The state's strong agricultural heritage fosters a culture of farm-to-table dining, with many consumers prioritizing local produce. Additionally, regulatory support for organic farming practices encourages farmers to adopt sustainable methods. The proximity to major urban centers, like Houston and Austin, enhances access to fresh vegetables, driving demand for innovative delivery services and farmers' markets, further differentiating Texas from other regions.

Underlying macroeconomic factors:
The Texas Vegetables Market is significantly influenced by macroeconomic factors such as consumer spending trends, agricultural policies, and climate change impacts. As the national economy rebounds, increased disposable income allows consumers to invest more in fresh, local produce, boosting demand. Additionally, supportive fiscal policies, including subsidies for sustainable farming, encourage farmers to adopt innovative practices. Global trends, such as rising interest in plant-based diets, further enhance market growth. Furthermore, supply chain dynamics, affected by inflation and transportation costs, also play a critical role in determining vegetable pricing and availability across the state.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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