Vegetables - Australia

  • Australia
  • Revenue in the Vegetables market amounts to US$9.32bn in 2024. The market is expected to grow annually by 4.49% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$348.90 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 2.87bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.2% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 97.4kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in Australia is witnessing minimal growth, influenced by factors like changing consumer preferences for fresh produce, health trends favoring plant-based diets, and challenges in supply chains affecting availability and pricing of frozen options.

Customer preferences:
Consumers in Australia are increasingly prioritizing sustainability and local sourcing in their vegetable purchases, reflecting a growing awareness of environmental issues and food provenance. This trend is further driven by younger demographics, particularly millennials and Gen Z, who favor organic and ethically produced options. Additionally, the rise of plant-based diets has led to an increased demand for diverse vegetable varieties, with community-supported agriculture and urban gardening gaining traction. These shifts underscore a cultural movement towards health consciousness and environmental responsibility.

Trends in the market:
In Australia, the Vegetables Market is experiencing a significant shift towards sustainability and local sourcing, with consumers increasingly favoring organic produce and ethically sourced options. This trend is particularly prominent among younger demographics, including millennials and Gen Z, who are driving demand for diverse vegetable varieties as part of their plant-based diets. Community-supported agriculture and urban gardening initiatives are gaining popularity, reflecting a cultural movement focused on health consciousness and environmental stewardship. These trends present both opportunities and challenges for industry stakeholders, necessitating adaptations in sourcing, marketing strategies, and supply chain practices to meet evolving consumer preferences.

Local special circumstances:
In Australia, the Vegetables Market is shaped by its diverse climate and fertile agricultural regions, which allow for a wide variety of crops to be grown year-round. This geographical advantage fosters local sourcing and reduces reliance on imports. Culturally, there is a strong emphasis on health and sustainability, with consumers increasingly supportive of farmers' markets and organic farming practices. Regulatory frameworks promoting food safety and environmental sustainability further influence market dynamics, encouraging innovation in sustainable farming techniques and packaging solutions.

Underlying macroeconomic factors:
The Vegetables Market in Australia is significantly influenced by macroeconomic factors including national economic health, consumer spending patterns, and global agricultural trends. A stable economy allows for increased disposable income, leading to higher demand for fresh and organic vegetables. Additionally, global supply chain disruptions or shifts in trade policies can impact the availability and pricing of imported vegetables, prompting consumers to favor locally sourced produce. Fiscal policies that support agricultural innovation, such as subsidies for sustainable farming practices, further enhance market growth. Overall, a focus on health and environmental sustainability among consumers is driving investment in the sector, fostering resilience and adaptability in response to changing economic conditions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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