Processed Meat - Australia

Australia

Revenue in the Processed Meat market amounts to US$5.86bn in 2024. The market is expected to grow annually by 3.41% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$219.40 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 457.50m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 16.5kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

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Currency

Analyst Opinion

The Processed Meat Market within the Meat Market of The Food market in Australia is experiencing sluggish growth, influenced by factors such as health concerns around processed meat consumption and increasing demand for plant-based alternatives. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products are also impacted by these trends, leading to a negligible growth rate.

Customer preferences: The Australian market for processed meat is seeing a rise in demand for healthier and more sustainable options. As consumers become more health-conscious, they are gravitating towards products with clean labels and minimal processing. This trend is also influenced by growing concerns over the environmental impact of meat production and the ethical treatment of animals. Additionally, there is a noticeable increase in demand for plant-based meat alternatives, driven by the growing popularity of vegetarian and vegan diets among younger generations.

Trends in the market: In Australia, the Processed Meat Market within the Meat Market of The Food market is experiencing a rise in demand for plant-based alternatives, driven by a growing awareness of the health and environmental impact of consuming processed meats. This trend is expected to continue, with major players in the industry investing in plant-based options to cater to changing consumer preferences. Additionally, there is a push towards transparency and ethical practices in the meat industry, as consumers become more conscious of the source and production methods of their food. This may lead to a shift towards sustainable and ethical meat production methods.

Local special circumstances: In Australia, the Processed Meat Market of the Meat Market within The Food market has been heavily influenced by the country's geographic location and cultural preferences. As a major producer of beef and lamb, Australia has a strong domestic demand for processed meat products. Additionally, the country's multicultural population has also led to the introduction of unique meat products from different cultures, such as halal and kosher options. The strict regulatory standards for food safety and labeling also play a significant role in shaping the processed meat market in Australia. These factors combined have created a highly competitive and diverse market for processed meat products in the country.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Australia is heavily influenced by macroeconomic factors. With the global trend towards healthier and more sustainable food options, there has been a shift in consumer preferences towards plant-based and organic foods. This has led to a decline in demand for processed meat products, and subsequently, a slower growth rate in the market. Additionally, the national economic health and fiscal policies in Australia, such as taxes on unhealthy foods and government subsidies for alternative protein sources, have further impacted the market performance. Furthermore, the increasing awareness of the environmental and health implications of meat consumption has led to stricter regulations on the production and labeling of processed meat products, affecting market growth. These macroeconomic factors highlight the need for companies in the Processed Meat Market to adapt to changing consumer demands and invest in sustainable and healthier options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.