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  4. Spreads & Sweeteners

Spreads - Moldova

Moldova
  • Revenue in the Spreads market amounts to US$27.28m in 2024. The market is expected to grow annually by 6.99% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$19bn in 2024).
  • In relation to total population figures, per person revenues of US$8.19 are generated in 2024.
  • In the Spreads market, volume is expected to amount to 5.79m kg by 2029. The Spreads market is expected to show a volume growth of 1.8% in 2025.0.
  • The average volume per person in the Spreads market is expected to amount to 1.6kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Jams and marmalades
  • Chocolate spreads
  • Peanut butter

Out-Of-Scope

  • Other bread spreads, such as cream cheese
  • Honey
  • Compotes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Spreads Market in Moldova is experiencing minimal growth, influenced by a variety of factors such as increasing consumer health awareness, the convenience of online services, and the adoption of digital technologies in The Food market. These factors are impacting the growth rate and performance of sub-markets such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter.

Customer preferences:
In Moldova, the Spreads & Sweeteners Market within The Food market is witnessing a growing demand for natural and organic spreads and sweeteners. This is driven by the increasing health consciousness among consumers, who are seeking healthier and more sustainable food options. Additionally, the trend towards plant-based diets is also contributing to the demand for plant-based spreads and sweeteners. This shift in consumer preferences is being influenced by the rising awareness of the environmental and health benefits of consuming natural and organic products.

Trends in the market:
In Moldova, the Spreads & Sweeteners Market within The Food market is experiencing a rise in demand for healthier and more natural options. This trend is driven by consumer awareness of the negative health impacts of artificial sweeteners and high sugar content. As a result, there is a growing demand for natural sweeteners such as honey, maple syrup, and agave nectar. This trend is expected to continue, as consumers become more health-conscious and seek out alternative options. This presents opportunities for industry stakeholders to diversify their product offerings and cater to this growing demand. Additionally, there is a potential for partnerships and collaborations between local producers and international brands to bring in a wider selection of natural sweeteners to the market. Overall, this trend towards healthier options has the potential to drive growth and innovation in the Spreads Market of the Spreads & Sweeteners Market within The Food market in Moldova.

Local special circumstances:
In Moldova, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's agricultural sector. The abundance of local honey and nuts has led to a strong presence of natural and organic spreads. Additionally, Moldova's close proximity to other Eastern European markets has resulted in a variety of spreads and sweeteners being imported and distributed. The market is also impacted by Moldova's cultural preference for sweet and indulgent flavors, driving demand for unique spreads and sweeteners.

Underlying macroeconomic factors:
The Spreads Market of the Spreads & Sweeteners Market in The Food market of Moldova is heavily influenced by macroeconomic factors such as consumer spending power, income levels, and economic stability. As Moldova continues to experience economic growth and a rise in disposable income, there is an increasing demand for convenience and indulgent food products, including spreads and sweeteners. Additionally, the country's growing tourism industry and expanding foodservice sector are contributing to the demand for spreads and sweeteners in the market. However, challenges such as inflation, currency fluctuations, and trade policies may impact the affordability and availability of these products, thus affecting market growth. Overall, Moldova's economic health and policies play a significant role in shaping the performance of the Spreads Market in The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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