Fresh Meat - South America | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$69.60bn in 2024. The market is expected to grow annually by 6.80% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$168.50 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 15.48bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 31.9kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat Market in South America has seen minimal growth due to factors such as fluctuating demand for different types of meat, increasing competition from substitute products, and economic instability in the region. Despite this, the market is expected to continue growing due to rising consumer demand for protein-rich diets and the expansion of distribution channels.

Customer preferences: With the rise of health consciousness, consumers in South America are increasingly opting for fresh, organic meat products that align with their wellness goals. This has led to a surge in demand for grass-fed and hormone-free meats, as well as locally-sourced and sustainable options. Additionally, there is a growing preference for meat alternatives, driven by the rise of vegetarian and flexitarian diets. This shift towards healthier and more sustainable choices in the Fresh Meat Market reflects the evolving lifestyle factors and cultural nuances in the region, as consumers become more mindful of their food choices.

Trends in the market: In South America, the Fresh Meat market is experiencing a shift towards more sustainable and ethical practices, with consumers demanding transparency and traceability in their meat products. This trend is expected to continue, as consumer awareness of the environmental and health implications of factory farming grows. It also presents opportunities for industry stakeholders to differentiate their products and appeal to a growing segment of conscious consumers. Additionally, the rise of e-commerce and online food delivery services in South America is expected to drive growth in the Fresh Meat market, as convenience and accessibility become increasingly important factors for consumers.

Local special circumstances: In South America, the Fresh Meat market is heavily influenced by the region's diverse culture and geography. Countries like Brazil and Argentina have a strong tradition of consuming meat, leading to a high demand for quality products. Additionally, regulations surrounding meat production and safety vary across countries, impacting supply and pricing. In Chile, the market is driven by the increasing popularity of organic and sustainable meat options, while in Colombia, the rise of e-commerce has led to the growth of online meat delivery services. These factors contribute to the unique dynamics of the Fresh Meat Market in South America.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in South America is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. The region's growing population, rising disposable income, and changing consumer preferences towards a protein-rich diet are driving the demand for fresh meat products. Furthermore, the increasing urbanization and changing lifestyle patterns are also contributing to the growth of the market. However, market growth may be hindered by factors such as inflation, currency fluctuations, and trade policies. Additionally, the region's agricultural and livestock production capabilities, as well as government support for the sector, play a crucial role in determining the availability and pricing of fresh meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.