Fruits & Nuts - Lesotho

Lesotho

Highlights

Revenue in the Fruits & Nuts market amounts to US$72.86m in 2024. The market is expected to grow annually by 7.73% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$30.92 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 30.77m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 11.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Lesotho is experiencing minimal growth, influenced by factors such as limited agricultural infrastructure, seasonal availability, and fluctuating consumer preferences for fresh versus processed options, hindering overall market expansion.

Customer preferences: In Lesotho, there is a noticeable shift towards healthier eating habits, with consumers increasingly prioritizing fresh fruits and nuts as part of their diets. This trend is influenced by a growing awareness of the nutritional benefits associated with these products, particularly among younger demographics. Additionally, urbanization and busy lifestyles are prompting a rise in demand for convenient, ready-to-eat options, such as pre-packaged nuts and dried fruits. Cultural celebrations also play a role, as traditional gatherings often feature these items, reinforcing their importance in local diets.

Trends in the market: In Lesotho, the Fruits & Nuts market is experiencing a significant increase in demand for organic and locally sourced products, driven by health-conscious consumers seeking natural options. Simultaneously, the rise of e-commerce platforms is facilitating access to a wider variety of fruits and nuts, catering to the urban population's preference for convenience. Moreover, social media campaigns are promoting healthy lifestyles, further influencing purchasing decisions. This shift presents opportunities for local farmers and suppliers to innovate and diversify their offerings, ultimately enhancing food security and economic growth in the region.

Local special circumstances: In Lesotho, the Fruits & Nuts market is uniquely shaped by the country's mountainous terrain and diverse climate, which supports a variety of fruit cultivation. Local cultural practices emphasize community farming and traditional diets, fostering a preference for indigenous fruits and nuts. Additionally, regulatory frameworks encouraging organic farming practices are gaining traction, appealing to environmentally conscious consumers. The limited infrastructure in rural areas poses challenges but also motivates innovation in distribution, allowing smallholder farmers to connect with urban markets more effectively.

Underlying macroeconomic factors: The Fruits & Nuts market in Lesotho is significantly influenced by macroeconomic factors such as agricultural policies, trade dynamics, and investment in rural development. Global trends promoting healthy eating and sustainable agriculture are boosting demand for organic and locally-sourced produce, aligning with Lesotho's emphasis on indigenous fruits. National economic health, characterized by fluctuating GDP growth and unemployment rates, affects consumer purchasing power and market access. Furthermore, fiscal policies promoting agricultural subsidies and infrastructure development are critical in enhancing smallholder farmers' productivity and market reach, ultimately driving growth in the Fruits & Nuts sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.