Fresh Fruits - South America | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$27.64bn in 2024. The market is expected to grow annually by 6.41% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$66.90 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 15.73bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 34.1kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in South America is experiencing minimal growth, influenced by factors such as shifting consumer preferences, fluctuating weather patterns, and increased competition among the sub-markets. However, with rising health consciousness and the convenience of online shopping, digital technologies may play a role in driving future growth within the overall Fruits & Nuts market.

Customer preferences: As South American economies continue to develop, there is a growing demand for healthier food options. This has resulted in an increased interest in locally sourced and organic fresh fruits. Additionally, the shift towards healthier lifestyles has led to a rise in demand for superfoods such as acai berries and dragon fruit. These trends are driven by a growing awareness of the health benefits of these fruits, as well as a desire for sustainable and environmentally-friendly choices.

Trends in the market: In South America, the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is experiencing a surge in demand for organic and locally sourced fruits. This trend is driven by consumers' growing concerns for sustainability and health, as well as their desire for fresher and more diverse options. As a result, many industry stakeholders are investing in sustainable farming practices and expanding their local supply chains. This trend is expected to continue, as consumers increasingly prioritize ethical and environmentally friendly purchasing decisions. This presents opportunities for industry players to differentiate themselves and cater to the evolving preferences of consumers.

Local special circumstances: In South America, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the region's unique geography and diverse cultures. The continent's vast and varied landscapes provide the ideal conditions for growing a wide range of fruits, while local traditions and preferences drive demand for specific varieties. Additionally, regulatory policies, such as tariffs and trade agreements, play a significant role in shaping the market dynamics. For example, Brazil's protectionist policies have led to a thriving domestic market for fruits such as bananas and oranges, while Chile's free trade agreements have made it a major exporter of fruits like grapes and avocados.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing a higher demand for fresh fruits due to increased consumer purchasing power and a growing population. On the other hand, countries with economic downturns and unstable fiscal policies may see a decrease in demand for fresh fruits, as consumers prioritize essential goods over non-essential items. Additionally, fluctuations in currency exchange rates and trade policies can also impact the supply and demand of fresh fruits in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.