Convenience Food - Iceland

Iceland

Highlights

Revenue in the Convenience Food market amounts to US$72.28m in 2024. The market is expected to grow annually by 4.01% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$191.40 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 6.55m kg by 2029. The Convenience Food market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 16.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Iceland is experiencing limited growth due to factors such as changing consumer preferences towards healthier options, increasing competition from ready-to-eat meals and soups, and the convenience offered by online food delivery services. Despite a negligible growth rate, the market is expected to continue expanding, driven by the growing demand for convenience and time-saving food options.

Customer preferences: Convenience and time-saving have become key factors influencing consumer choices in the Iceland convenience food market. The rise in single-person households and busy lifestyles have led to a growing demand for pre-packaged and ready-to-eat meals. Furthermore, the popularity of convenience food options has also been driven by a desire for healthier options, with a focus on natural and organic ingredients. This shift towards healthier convenience options aligns with Iceland's cultural emphasis on sustainability and healthy living.

Trends in the market: In Iceland, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and organic convenience options. This trend is driven by a growing awareness of health and wellness, as well as a preference for convenient and time-saving food options. As a result, major players in the industry are expanding their product offerings to include more organic and healthy convenience food options. This trend is expected to continue, as consumers become more health-conscious and seek out convenient yet nutritious food options. This shift towards healthier convenience food products has significant implications for industry stakeholders, as they must adapt their offerings to meet the changing demands of consumers. It also presents opportunities for new players to enter the market with innovative and healthy convenience food products.

Local special circumstances: In Iceland, the Convenience Food Market is heavily influenced by the country's geographical location and harsh climate. Due to the limited availability of fresh produce, convenience foods have become a staple in Icelandic diets. Additionally, the country's small population and high cost of living have led to the popularity of smaller, convenience-focused grocery stores. Furthermore, Iceland's strict food regulations have played a significant role in shaping the types of convenience foods available in the market, with an emphasis on natural and organic ingredients.

Underlying macroeconomic factors: The Convenience Food Market in Iceland is greatly influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and government policies. The country's strong economic health and stable fiscal policies have created a conducive environment for market growth. Additionally, the increasing demand for convenience and ready-to-eat food products due to busy lifestyles and a growing urban population has also contributed to the market's growth. Furthermore, the rise in tourism and international trade has opened up opportunities for new product offerings and market expansion. However, the market may face challenges due to volatility in global food prices and potential changes in regulations relating to food safety and labeling.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.