Meat - Iceland | Statista Market Forecast

Revenue in the Meat market amounts to US$368.20m in 2024. The market is expected to grow annually by 5.57% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$974.80 are generated in 2024.
In the Meat market, volume is expected to amount to 38.28m kg by 2029. The Meat market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Meat market is expected to amount to 85.3kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Iceland is experiencing minimal growth, influenced by factors such as the increasing demand for fresh, processed, and substitute meat products, as well as the growing health consciousness among consumers and the convenience of online purchasing. However, the market's growth is hindered by factors such as the high cost of meat products and the increasing popularity of plant-based diets.

Customer preferences: As consumers become more health-conscious and environmentally aware, there has been a notable shift towards plant-based meat alternatives in the Meat Market within The Food market. This trend is driven by factors such as ethical concerns, health benefits, and sustainability. Additionally, there has been a growing demand for locally sourced and organic meats, as consumers prioritize supporting small-scale and sustainable farming practices. The pandemic has also accelerated this trend, with more people seeking out healthier and more sustainable food options.

Trends in the market: In Iceland, the Meat Market within The Food market is experiencing a rise in demand for plant-based meat alternatives, driven by consumer concerns about sustainability and animal welfare. This trend is expected to continue as the government has set ambitious targets for reducing meat consumption and promoting sustainable food production. Additionally, the market is seeing a shift towards locally sourced and organic meat products, as consumers prioritize supporting domestic farmers and promoting environmentally friendly practices. These trends have significant implications for industry stakeholders, as they will need to adapt to changing consumer preferences and invest in sustainable and ethical production methods to remain competitive. Furthermore, the increasing popularity of plant-based options could lead to a decrease in traditional meat consumption, potentially impacting the profitability of meat producers.

Local special circumstances: In Iceland, the Meat Market within The Food market is heavily influenced by the country's unique geographical location. With a population of just over 350,000 people, Iceland relies heavily on imports for its meat products. However, due to strict regulations and a focus on sustainable and ethical practices, the country has a limited supply of locally sourced, high-quality meat. This has led to a niche market for premium, grass-fed meat products, catering to the health-conscious and environmentally conscious consumer. Additionally, Iceland's traditional diet, which includes a high consumption of fish and lamb, also plays a significant role in the demand for meat products within The Food market.

Underlying macroeconomic factors: The Meat Market within The Food market in Iceland is heavily influenced by macroeconomic factors such as consumer spending power, government policies, and trade agreements. Iceland's strong economic growth, stable political climate, and increasing disposable income have led to a rise in demand for high-quality meat products. Additionally, the country's agricultural policies, which prioritize sustainable farming and animal welfare, have led to the production of premium meats that cater to the growing demand for organic and ethically-sourced food. Furthermore, Iceland's membership in the European Free Trade Association (EFTA) has opened up opportunities for the export of Icelandic meat products to other European countries, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.