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Fresh Meat - Iceland

Iceland
  • Revenue in the Fresh Meat market amounts to US$223.90m in 2024. The market is expected to grow annually by 6.56% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$592.90 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 29.79m kg by 2029. The Fresh Meat market is expected to show a volume growth of 6.1% in 2025.0.
  • The average volume per person in the Fresh Meat market is expected to amount to 64.1kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh and frozen beef & veal
  • Fresh and frozen pork
  • Fresh and frozen poultry
  • Fresh and frozen mutton & goat
  • Fresh and frozen other meat

Out-Of-Scope

  • Processed meat
  • Meat-based ready-to-eat meals
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Fresh Meat market in Iceland has seen minimal growth due to factors such as changing consumer preferences towards plant-based diets, increasing concerns about animal welfare, and the high cost of meat. Despite this, the market is expected to experience moderate growth driven by a rising demand for premium and organic meat products. The Food market in Iceland has also played a role in this growth, with the introduction of new technologies and online services making it easier for consumers to access and purchase fresh meat.

Customer preferences:
Consumer preferences in Iceland's Fresh Meat Market have seen a notable shift towards sustainable and ethically sourced meat products. This trend is driven by the growing awareness and concern for animal welfare and the environment. Additionally, there is a rising demand for organic and locally sourced meat, as consumers prioritize health and wellness. This shift is also influenced by the increasing popularity of plant-based diets and the desire for healthier protein options.

Trends in the market:
In Iceland, the Fresh Meat Market of the Meat Market within The Food market is experiencing a surge in demand for organic and locally sourced meat products. Consumers are increasingly concerned about the environmental and ethical implications of their food choices, and are willing to pay a premium for high-quality, sustainable meat options. This trend is expected to continue as more consumers prioritize health and sustainability in their purchasing decisions. Farmers and producers who can adapt to these changing consumer preferences and offer transparency in their production methods have the potential to gain a competitive edge in the market. Additionally, there is a growing trend towards plant-based meat alternatives, driven by the rise of flexitarian and vegetarian diets. This presents both challenges and opportunities for traditional meat producers, who may need to diversify their product offerings to stay relevant in the market. Overall, the trajectory of these trends suggests that the Fresh Meat Market in Iceland will continue to evolve towards more sustainable and ethical practices, bringing benefits to both consumers and industry stakeholders.

Local special circumstances:
In Iceland, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's unique geography and climate. With a small land area and a harsh, subarctic climate, Iceland relies heavily on imports for its meat supply. However, the country's strict regulations on animal welfare and sustainable farming practices have resulted in high-quality, premium meat products. This has led to a niche market for locally produced, organic meat, catering to the health-conscious and environmentally conscious consumers. Additionally, Iceland's small population and strong sense of community have fostered a trend of direct-to-consumer sales, with many farmers selling their meat products directly to consumers at local markets and events.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market in Iceland is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, fluctuations in the Icelandic economy can impact consumer spending and demand for fresh meat products. Additionally, changes in fiscal policies and trade agreements can affect the cost of importing and exporting meat, which can impact prices and availability in the market. Furthermore, economic stability and growth in Iceland can also drive consumer confidence and increase overall demand for fresh meat products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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