Bread & Cereal Products - United Kingdom

Revenue in the Bread & Bakery Products market amounts to US$16.27bn in 2024. The market is expected to grow annually by 4.01% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$239.40 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 3.54bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 48.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in the United Kingdom has seen limited growth due to factors such as shifting consumer preferences towards healthier options and the rise of alternative breakfast options. The market is also impacted by fluctuations in grain prices and the increasing demand for gluten-free products. However, the market is expected to experience a resurgence with the introduction of innovative products and the growing trend of online grocery shopping.

Customer preferences: In recent years, the Bread & Cereal Products Market within The Food market in the United Kingdom has seen a rise in demand for gluten-free and plant-based options. This trend is driven by a growing awareness and preference for healthier and more sustainable diets. Additionally, there has been a surge in the popularity of online grocery shopping and meal delivery services, as consumers seek convenient ways to access these specialized products. This shift towards healthier and more convenient food options is also influenced by the increasing focus on personal health and wellness among UK consumers.

Trends in the market: In the United Kingdom, the Bread & Cereal Products Market is experiencing a surge in demand for gluten-free and plant-based options, driven by increasing consumer concerns for health and sustainability. This trend is expected to continue as more consumers prioritize healthy and environmentally-friendly food choices. Additionally, the market is seeing a rise in online grocery shopping, with more consumers turning to e-commerce platforms for their food purchases. This shift in consumer behavior presents opportunities for industry stakeholders to innovate and adapt to changing market preferences.

Local special circumstances: In the United Kingdom, the Bread & Cereal Products Market is heavily influenced by the country's strong agricultural industry and rich history of traditional bread and cereal production. The market is also shaped by the UK's diverse population and their varying preferences for different types of bread and cereal products. Additionally, the UK's strict food regulations and labeling laws play a significant role in the market, ensuring high-quality and transparent food products for consumers. The country's growing demand for organic and gluten-free options has also contributed to the market's growth and innovation.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in the United Kingdom is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. The strength of the UK economy, as well as global economic trends, can impact the purchasing power of consumers and their willingness to spend on food products. Fiscal policies, such as taxation and subsidies, can also affect the prices of bread and cereal products and ultimately impact market performance. Furthermore, consumer health trends and dietary preferences, as well as changing demographics, can also play a significant role in shaping the demand for bread and cereal products in the UK market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.