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  4. Bread & Cereal Products

Rice - Moldova

Moldova
  • Revenue in the Rice market amounts to US$19.60m in 2024. The market is expected to grow annually by 6.15% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$150bn in 2024).
  • In relation to total population figures, per person revenues of US$5.89 are generated in 2024.
  • In the Rice market, volume is expected to amount to 12.59m kg by 2029. The Rice market is expected to show a volume growth of 1.2% in 2025.0.
  • The average volume per person in the Rice market is expected to amount to 3.6kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • White Rice
  • Brown Rice
  • Basmati Rice
  • Jasmine Rice
  • Arborio Rice
  • Parboiled Rice
  • Quick-Cooking Rice

Out-Of-Scope

  • Rice-based ready-to-eat meals
  • Puffed rice
  • Coucous
  • Bulgur
  • Rice noodles
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Rice Market in Moldova is experiencing minimal growth due to various factors such as low consumer demand, limited availability of resources, and increasing competition from other food markets. Despite this, the market is still expected to grow steadily due to the rising health awareness among consumers and their preference for convenient food options.

Customer preferences:
In Moldova, consumer preferences in the Rice Market of the Bread & Cereal Products Market within The Food market are shifting towards healthier and more sustainable options. This trend is influenced by growing awareness of the environmental impact of food production and the desire for clean label products. Additionally, there is an increasing demand for gluten-free and organic rice products, reflecting a growing focus on health and wellness among consumers. This shift towards healthier choices is also driven by the increasing influence of Western dietary patterns and an emerging middle class with more disposable income.

Trends in the market:
In Moldova, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a growing demand for organic and gluten-free rice products. This trend is driven by increasing health consciousness among consumers and a rise in dietary restrictions. Additionally, there is a growing emphasis on sustainable and ethical sourcing practices, leading to a rise in popularity of fair trade and locally sourced rice. These trends are expected to have a significant impact on industry stakeholders, as they will need to adapt their production and marketing strategies to meet consumer demands. Furthermore, this trend presents opportunities for new entrants and smaller players who can cater to niche markets within the rice sector.

Local special circumstances:
In Moldova, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's agricultural history and traditions. The fertile soil and favorable climate make it a major producer of high-quality rice. Additionally, the cultural preference for rice as a staple food has led to a steady demand for locally-grown varieties. Government initiatives promoting sustainable agriculture and the use of locally-sourced ingredients have also played a significant role in shaping the Rice Market's dynamics in Moldova.

Underlying macroeconomic factors:
The Rice Market of the Bread & Cereal Products Market within The Food market in Moldova is influenced by macroeconomic factors such as global trade policies, national economic growth, and consumer spending patterns. Countries with open trade policies and strong economic growth are likely to have a higher demand for rice, as it is a staple food in many cultures. Additionally, government fiscal policies, such as subsidies and import regulations, can impact the availability and pricing of rice in the market. Furthermore, consumer purchasing power and preferences also play a significant role in the demand for rice, with increasing health consciousness and dietary changes leading to a rise in demand for healthier and organic rice options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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