Breakfast Cereals - Iceland

Iceland

Highlights

Revenue in the Breakfast Cereals market amounts to US$16.07m in 2024. The market is expected to grow annually by 4.16% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$42.54 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 1.73m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 4.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In Iceland, the Breakfast Cereals market within the Bread & Cereal Products market in The Food market is experiencing minimal growth. Factors such as changing consumer preferences and increasing competition from alternative breakfast options are impacting the market's growth rate. However, with the convenience and health benefits offered by breakfast cereals, it is expected to continue seeing steady growth.

Customer preferences: In Iceland, convenience and health concerns have led to a growing demand for healthier and more convenient breakfast cereal options. As a result, there has been a rise in the popularity of organic, gluten-free, and plant-based cereals. Additionally, there has been an increase in demand for single-serve and on-the-go breakfast options, catering to the busy and health-conscious lifestyles of Icelanders. This trend is expected to continue as consumers prioritize convenience and health in their food choices.

Trends in the market: In Iceland, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more nutritious options, as consumers become more health-conscious. This has led to an increase in the production of organic and gluten-free cereals, as well as the incorporation of unique and exotic ingredients. Additionally, there is a growing trend towards sustainable and environmentally-friendly packaging in the breakfast cereals industry. These trends showcase a shift towards healthier and more ethical choices, which could have significant implications for industry stakeholders, such as increased competition and the need for innovation in product offerings.

Local special circumstances: In Iceland, the Breakfast Cereals market is heavily influenced by the country's unique geographical location and climate. Due to the harsh weather conditions and limited agricultural resources, the market is dominated by imported products. Additionally, Iceland's strong focus on health and wellness has led to a demand for natural and organic breakfast cereals, driving growth in this segment. Furthermore, the country's strict regulations on food labeling and advertising have a significant impact on the marketing and sales strategies of breakfast cereal brands in Iceland.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Iceland is influenced by various macroeconomic factors. The country's stable economic growth, favorable regulatory environment, and increased investment in the food industry have resulted in a thriving market for breakfast cereals. Additionally, the growing health consciousness and changing consumer preferences towards convenient and nutritious breakfast options have further boosted the demand for breakfast cereals in Iceland. Moreover, the country's robust tourism industry and high disposable income have also contributed to the growth of the breakfast cereals market, as tourists often seek out local and unique breakfast options during their travels. On a global scale, the increasing demand for healthy and functional foods, combined with the rise of e-commerce and digital marketing, has also played a significant role in the growth of the breakfast cereals market in Iceland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.