Baby Food - United Kingdom | Statista Market Forecast

Revenue in the Baby Food market amounts to US$1.22bn in 2024. The market is expected to grow annually by 3.63% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$18.01 are generated in 2024.
In the Baby Food market, volume is expected to amount to 85.56m kg by 2029. The Baby Food market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.2kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in the United Kingdom is currently experiencing a slow growth rate, influenced by factors such as changing consumer preferences, stricter regulations, and the rise of alternative feeding options like homemade baby food. However, the market is expected to see a slight increase due to the growing demand for organic and natural baby food products, as well as the convenience offered by online shopping for these products.

Customer preferences: In recent years, there has been a noticeable increase in demand for organic and natural baby food products in the United Kingdom. This trend is driven by a growing awareness among consumers about the importance of healthy and sustainable food choices for their children. Additionally, there has been a shift towards plant-based and allergen-free options, reflecting changing dietary preferences and an increase in food allergies among babies and young children. This has led to a surge in innovative and specialized products in the baby food market, catering to the diverse needs and preferences of modern parents.

Trends in the market: In the United Kingdom, the Baby Food market is experiencing a rise in demand for organic and natural products, with consumers becoming increasingly health-conscious. This trend is driven by concerns over additives and preservatives in traditional baby food options. Additionally, there is a growing interest in sustainable packaging and ethically-sourced ingredients. These trends are expected to continue, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer preferences.

Local special circumstances: In the United Kingdom, the Baby Food Market is heavily influenced by cultural factors such as the trend towards organic and natural products. The demand for healthier options has led to the emergence of specialty stores and online retailers catering to this niche market. Additionally, the country's strict regulations on food safety and labeling have resulted in a highly regulated market, ensuring that products meet high standards of quality. These unique factors contribute to the overall dynamics of the Baby Food Market in the UK.

Underlying macroeconomic factors: The Baby Food Market within The Food market in the United Kingdom is subject to macroeconomic factors such as consumer spending, economic stability, and government policies. As a highly developed country with a strong economy, the UK's stable economic environment supports consumer spending on premium and organic baby food products. Additionally, government initiatives to promote healthy eating habits and support for working parents have contributed to the growth of the baby food market. However, uncertainties surrounding Brexit and potential changes in trade policies could impact market performance, as well as the ongoing COVID-19 pandemic and its effects on consumer behavior and supply chains. Overall, the UK's strong economy and favorable policies provide a conducive environment for the growth of the Baby Food Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.