Prepared Baby Food - South America

Revenue in the Prepared Baby Food market amounts to US$520.30m in 2024. The market is expected to grow annually by 5.42% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$1.26 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 47.54m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Homogenized fruit and vegetable preparations not exclusively intended for babies
Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
Baby cereals, such as Nestlé Cerelac
Baby snacks, such as snack bars and baked snacks
Out-of-home consumption

The Prepared Baby Food Market in South America is experiencing negligible growth due to factors such as changing dietary preferences and increasing health concerns among parents. Despite the convenience offered by pre-packaged baby food, the market is facing challenges in terms of competition from homemade options and rising costs of ingredients.

Customer preferences: In South America, there has been a noticeable increase in demand for organic and natural baby food products, reflecting a growing preference for healthier and more sustainable options among consumers. Additionally, there is a growing emphasis on convenience and time-saving solutions, leading to a rise in demand for ready-to-eat and on-the-go baby food products. This shift is driven by the increasing number of working parents and the desire for products that fit into their busy lifestyles. Furthermore, there is a growing trend towards locally sourced and culturally relevant ingredients in prepared baby food, catering to the diverse dietary preferences and cultural influences in the region.

Trends in the market: In South America, the Prepared Baby Food Market within the Baby Food Market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by health-conscious parents seeking healthier and more sustainable options for their children. As a result, companies are investing in research and development to create innovative and nutritious products. This trend is expected to continue, as consumers become more aware of the benefits of organic and natural baby food. For industry stakeholders, this presents an opportunity to capitalize on the growing demand and expand their product offerings to meet the needs of this market segment. Additionally, the shift towards healthier baby food options aligns with the global trend of increased focus on health and wellness, indicating a potential increase in market size for the Prepared Baby Food Market within the Baby Food Market in the future.

Local special circumstances: In South America, the Prepared Baby Food market is influenced by the region's diverse cultural and geographical factors. In countries like Brazil and Argentina, the market is driven by the growing demand for organic and natural baby food options, while in countries like Peru and Colombia, traditional homemade baby food remains popular. Additionally, strict regulations on food safety and labeling in countries like Chile and Uruguay have contributed to the growth of the Prepared Baby Food market. These unique factors shape the market dynamics and consumer preferences in South America, making it a key market for the Baby Food industry.

Underlying macroeconomic factors: The Prepared Baby Food Market within the Baby Food Market in South America is affected by various macroeconomic factors such as economic stability, consumer spending, and government policies. The region's economic growth, trade relations, and fiscal policies have a significant impact on the market's performance. Additionally, the rising population and increasing disposable income in South America are driving the demand for prepared baby food products. Moreover, the growing trend of convenience and health-consciousness among parents is also contributing to the market's growth. However, regulatory challenges and limited healthcare funding in certain countries may hinder the market's growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.