Paint, Wallpaper & Supplies - Southern Europe

The revenue generated in the Paint, Wallpaper & Supplies market in Southern Europe amounts to US$5.80bn in 2024.
It is projected to experience an annual growth rate of 2.59% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, reaching US$52bn in 2024.
On a per capita basis, the revenue generated in Southern Europe amounts to US$24.52 per person in 2024.
In Southern Europe, Italy's market for paint, wallpaper, and supplies is driven by a strong demand for high-quality, artisanal products that reflect the country's rich artistic heritage.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

In Southern Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing minimal growth due to factors such as low consumer spending and a lack of innovative products. However, the increasing adoption of digital technologies and convenience offered by online shopping could potentially drive growth in the future.

Customer preferences: As more consumers in Southern Europe prioritize home improvement projects to upgrade their living spaces, there is a growing trend towards sustainable and environmentally-friendly options in the Paint, Wallpaper & Supplies Market. This shift is driven by the increasing awareness of the impact of household products on the environment, as well as the growing preference for natural and non-toxic alternatives. As a result, DIY & Hardware Store Markets are now offering a wider range of eco-friendly paint and wallpaper options to cater to this demand.

Trends in the market: In Southern Europe, the DIY & Hardware Store Market is seeing a similar trend towards digitalization, especially in the Paint, Wallpaper & Supplies Market. Online platforms are becoming increasingly popular, allowing consumers to purchase products and seek advice from experts. This trend is significant as it caters to the growing demand for convenience and efficiency among consumers. It also presents opportunities for industry stakeholders to expand their reach and improve customer engagement. However, it may also pose a challenge for smaller, traditional stores to compete with larger online retailers.

Local special circumstances: In Southern Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the strong DIY culture in countries like Italy and Spain. This is due to the prevalence of small, family-owned hardware stores and a preference for traditional building techniques. Furthermore, stringent building regulations in countries like Greece and Portugal drive demand for high-quality, specialized paint and wallpaper products, creating a unique market landscape.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Southern Europe is significantly impacted by macroeconomic factors such as economic growth, consumer spending patterns, and government regulations. The overall economic health of the region, as well as global economic trends, can heavily influence market performance. For instance, a slowdown in economic growth or a decrease in consumer spending can lead to a decrease in demand for DIY and hardware store products, including paint, wallpaper, and supplies. Similarly, changes in fiscal policies, such as tax reforms or trade policies, can also affect market growth and performance.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.