Paint, Wallpaper & Supplies - Southeast Asia

  • Southeast Asia
  • In Southeast Asia, the revenue generated by the Paint, Wallpaper & Supplies market in 2024 amounts to US$8.86bn.
  • It is projected to experience an annual growth rate of 2.65% (CAGR 2024-2029).
  • When compared globally, in the United States generates the highest revenue in this market, with US$51,580m in 2024.
  • In terms of per person revenues, in Southeast Asia generates US$12.78 in 2024.
  • In Southeast Asia, the demand for eco-friendly paint and wallpaper products is on the rise, particularly in countries like Singapore and Thailand.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

 
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Analyst Opinion

The Paint, Wallpaper & Supplies Market in Southeast Asia has shown negligible growth, attributed to factors such as limited consumer spending and competition from local suppliers. However, the convenience of online shopping and increasing DIY culture may drive future growth.

Customer preferences:
With the growing popularity of DIY home projects, consumers in Southeast Asia are increasingly seeking out eco-friendly and sustainable options for paint, wallpaper, and other supplies. This trend is fueled by a growing awareness of environmental issues and a desire to make more conscious choices. As a result, retailers in the DIY & Hardware Store market are expanding their offerings to include more eco-friendly products to cater to this emerging demand. Furthermore, there is a rising preference for urban and industrial designs, reflecting a shift towards more modern and minimalist lifestyles among younger consumers.

Trends in the market:
In Southeast Asia, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing a rise in demand for eco-friendly and sustainable products. Consumers are becoming more environmentally conscious and are opting for products that are non-toxic and have a low carbon footprint. This trend is expected to continue as governments in the region are introducing regulations to promote sustainable practices. Industry stakeholders need to adapt to this trend by offering a wider range of eco-friendly options and promoting their environmental credentials to capitalize on this growing market segment.

Local special circumstances:
In Southeast Asia, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by cultural preferences and regulatory restrictions. In countries like Indonesia and Malaysia, there is a strong demand for traditional paints and wallpapers that reflect local aesthetics. Whereas in Singapore and Thailand, there is a growing trend towards eco-friendly products and stricter regulations on chemical-based paints. These factors impact product offerings and marketing strategies for companies operating in this market.

Underlying macroeconomic factors:
The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Southeast Asia is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With the region experiencing steady economic growth and rising disposable incomes, there is a growing demand for DIY and home improvement products, including paint and wallpaper. Additionally, government initiatives to stimulate the housing market and promote home renovations are positively impacting the demand for paint and wallpaper products in the region. Furthermore, increasing urbanization and a growing middle class are also contributing to the growth of the market. However, fluctuations in global economic conditions and trade tensions may have a negative impact on the market in the short term.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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