Paint, Wallpaper & Supplies - Southeast Asia

In Southeast Asia, the revenue generated by the Paint, Wallpaper & Supplies market in 2024 amounts to US$8.86bn.
It is projected to experience an annual growth rate of 2.67% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, with US$52bn in 2024.
In terms of per person revenues, in Southeast Asia generates US$12.78 in 2024.
In Southeast Asia, the demand for eco-friendly paint and wallpaper products is on the rise, particularly in countries like Singapore and Thailand.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in Southeast Asia has shown negligible growth, attributed to factors such as limited consumer spending and competition from local suppliers. However, the convenience of online shopping and increasing DIY culture may drive future growth.

Customer preferences: With the growing popularity of DIY home projects, consumers in Southeast Asia are increasingly seeking out eco-friendly and sustainable options for paint, wallpaper, and other supplies. This trend is fueled by a growing awareness of environmental issues and a desire to make more conscious choices. As a result, retailers in the DIY & Hardware Store market are expanding their offerings to include more eco-friendly products to cater to this emerging demand. Furthermore, there is a rising preference for urban and industrial designs, reflecting a shift towards more modern and minimalist lifestyles among younger consumers.

Trends in the market: In Southeast Asia, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing a rise in demand for eco-friendly and sustainable products. Consumers are becoming more environmentally conscious and are opting for products that are non-toxic and have a low carbon footprint. This trend is expected to continue as governments in the region are introducing regulations to promote sustainable practices. Industry stakeholders need to adapt to this trend by offering a wider range of eco-friendly options and promoting their environmental credentials to capitalize on this growing market segment.

Local special circumstances: In Southeast Asia, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by cultural preferences and regulatory restrictions. In countries like Indonesia and Malaysia, there is a strong demand for traditional paints and wallpapers that reflect local aesthetics. Whereas in Singapore and Thailand, there is a growing trend towards eco-friendly products and stricter regulations on chemical-based paints. These factors impact product offerings and marketing strategies for companies operating in this market.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Southeast Asia is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With the region experiencing steady economic growth and rising disposable incomes, there is a growing demand for DIY and home improvement products, including paint and wallpaper. Additionally, government initiatives to stimulate the housing market and promote home renovations are positively impacting the demand for paint and wallpaper products in the region. Furthermore, increasing urbanization and a growing middle class are also contributing to the growth of the market. However, fluctuations in global economic conditions and trade tensions may have a negative impact on the market in the short term.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.