Floor Covering - Southeast Asia

Southeast Asia

Highlights

In Southeast Asia, the revenue generated in the Floor Covering market is estimated to be US$290.30m in 2024.
It is projected to experience an annual growth rate of 3.67% (CAGR 2024-2029).
When compared to other countries worldwide, United States stands out as the market leader, with a revenue of US$6bn in 2024.
In terms of per capita figures, the revenue generated per person in Southeast Asia amounts to US$0.42 in 2024.
In Southeast Asia, the demand for eco-friendly and sustainable floor coverings is on the rise, with consumers in countries like Singapore and Malaysia prioritizing environmentally conscious choices.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Floor Covering Market in the Southeast Asia DIY & Hardware Store Market is currently experiencing negligible growth, impacted by factors such as slow urbanization and limited disposable income. Nevertheless, the convenience of DIY projects and increasing consumer interest in home renovation may drive future growth.

Customer preferences: As people spend more time at home due to the COVID-19 pandemic, there has been a rise in demand for DIY home improvement projects. This has led to an increase in sales of floor covering products within the DIY and hardware store market in Southeast Asia. Along with this, there is also a growing interest in sustainable and eco-friendly materials, as consumers become more conscious of their environmental impact. This trend is driven by the region's cultural emphasis on preserving natural resources and evolving lifestyles focused on sustainability.

Trends in the market: In Southeast Asia, the Floor Covering Market within the DIY & Hardware Store Market is experiencing a shift towards eco-friendly and sustainable products. This trend is driven by increasing consumer awareness and government initiatives promoting green practices. As a result, companies are investing in environmentally friendly materials and production processes. This trend is expected to continue, with consumers becoming more conscientious about their purchasing decisions. This could lead to a competitive advantage for companies that prioritize sustainability and could also drive innovation in the industry. Additionally, there is a growing trend of online sales for floor covering products, with digital platforms offering a larger selection and convenient delivery options. This is expected to continue as more consumers turn to e-commerce for their shopping needs. As a result, companies in the DIY & Hardware Store Market will need to invest in their online presence and logistics capabilities to stay competitive.

Local special circumstances: In Southeast Asia, the DIY & Hardware Store Market for Floor Coverings is heavily influenced by the region's rapid urbanization and increasing consumer disposable income. This has led to a growing demand for affordable and easy-to-install flooring options. Additionally, the influence of local cultures and customs, as well as varying regulatory frameworks, have resulted in unique market dynamics in each country. For example, in Indonesia, the market is driven by the popularity of traditional woven bamboo flooring, while in Thailand, there is a growing preference for sustainable and eco-friendly flooring materials. Furthermore, government initiatives promoting the use of local materials have also affected the market, as seen in the Philippines where the use of indigenous materials and traditional craft techniques is encouraged. These factors make the Floor Covering Market within the DIY & Hardware Store Market in Southeast Asia a complex and diverse landscape.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in Southeast Asia is affected by macroeconomic factors such as economic growth, consumer spending, and government policies. With the rise in disposable income and increasing focus on home improvement, the demand for floor coverings is expected to grow in the region. Government initiatives to promote the construction and housing sector are also driving market growth. Furthermore, the region's stable economic conditions and increasing urbanization are creating a favorable market environment for DIY and hardware stores.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.