Paint, Wallpaper & Supplies - LATAM

Revenue in the Paint, Wallpaper & Supplies market amounts to US$9.56bn in 2024. The market is expected to grow annually by 1.98% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$15.03 are generated in 2024.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

In the LATAM nan region, the DIY & Hardware Store market for Paint, Wallpaper & Supplies is experiencing negligible growth. This can be attributed to multiple factors such as economic instability, limited consumer spending on non-essential items, and the emergence of alternative DIY options. Despite these challenges, the market is still expected to see some growth due to the increasing popularity of DIY projects and home renovations.

Customer preferences: The rise of DIY home improvement and renovation projects has led to a growing demand for eco-friendly and sustainable paint and wallpaper options. Consumers are becoming more environmentally conscious and are seeking products that align with their values. This trend is also driven by a growing middle-class population and increasing awareness of the impact of traditional paint and wallpaper materials on the environment. As a result, there has been a rise in the availability of plant-based and low-VOC products in the market.

Trends in the market: In LATAM, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a rise in e-commerce sales, as consumers increasingly turn to online platforms for their home improvement needs. This trend is being driven by the convenience and ease of online shopping, as well as the availability of a wider variety of products. Additionally, there is a growing interest in sustainable and eco-friendly products, leading to a shift towards more environmentally-friendly paint and wallpaper options. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to innovate and cater to changing consumer preferences.

Local special circumstances: In Mexico, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's strong DIY culture and preference for bright, vibrant colors. This is reflected in the wide range of decorative paint options available in the market. Additionally, the government's significant investment in infrastructure development has spurred demand for construction materials, contributing to the growth of the market. In Argentina, strict import regulations and high taxes on imported goods have resulted in a highly competitive market with a strong focus on domestic production. This has led to a diverse range of locally-made paint and wallpaper products, tailored to the unique preferences and trends of the Argentinian consumer.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in LATAM is heavily influenced by macroeconomic factors. The stability of the national economy, fiscal policies, and global economic trends all have a significant impact on market performance. For instance, countries with strong economic growth and favorable regulatory environments tend to see higher demand for paint, wallpaper, and other DIY supplies, as consumers have more disposable income to spend on home renovation projects. Additionally, as the population in LATAM continues to age, there is a growing demand for home improvement products to accommodate the changing needs of older individuals. These factors, combined with the increasing prevalence of chronic diseases in the region, are expected to drive the growth of the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in LATAM in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.