Paint, Wallpaper & Supplies - Italy

In Italy, the revenue in the Paint, Wallpaper & Supplies market is estimated to reach US$921.10m in 2024.
It is projected to experience an annual growth rate of 0.54% (CAGR 2024-2029).
Comparatively, United States generates the highest revenue in this market segment, amounting to US$52bn in 2024.
When considering the total population, the per person revenue in Italy is approximately US$15.69 in 2024.
Italy's rich artistic history and appreciation for aesthetics drive a strong demand for high-quality paint, wallpaper, and supplies in the market.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in Italy is facing a negligible decline in the Paint, Wallpaper & Supplies Market. Factors such as the slow growth rate of the housing market and declining consumer spending on home improvement projects are impacting this decline. However, the market is still driven by the convenience and affordability of DIY projects and increasing home renovation awareness.

Customer preferences: As consumer interest in home renovation and decoration grows, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a shift towards eco-friendly and sustainable products. This trend is driven by a growing awareness of environmental issues and a desire for healthier living spaces. Millennials and Gen Z, in particular, are seeking products that align with their values and are willing to pay a premium for sustainable options. This is reflected in the increasing availability of eco-friendly paint and wallpaper products from major retailers.

Trends in the market: In Italy, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a significant shift towards eco-friendly and sustainable products. Consumers are becoming more conscious of their environmental impact and are opting for products that are environmentally friendly. This trend is expected to continue as the government and other organizations promote sustainable practices. Industry stakeholders must adapt to this trend by offering a wider range of eco-friendly products and promoting their sustainability efforts to attract and retain customers. This shift towards sustainability presents an opportunity for growth and innovation within the market. Additionally, there is a surge in online sales of paint, wallpaper, and supplies in response to the pandemic. This trend is expected to continue even after the pandemic subsides, as consumers become more comfortable with online shopping and the convenience it offers. Industry stakeholders must invest in e-commerce capabilities to remain competitive in the market.

Local special circumstances: In Italy, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's cultural appreciation for art and design. This translates into a high demand for high-quality, eco-friendly paint and wallpaper products. Additionally, Italy's strict building regulations and emphasis on preservation of historic buildings also impact the market as it requires specialized products and techniques for restoration and renovation projects.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Italy is greatly impacted by macroeconomic factors such as the country's economic growth, consumer spending, and government policies. Italy's economic health has shown improvement in recent years, with steady GDP growth and low unemployment rates. This has resulted in increased consumer confidence and spending, which directly affects the demand for DIY and hardware products, including paint, wallpaper, and other supplies. Furthermore, the government's fiscal policies, such as tax incentives for home renovations, have also played a role in stimulating market growth. On a global level, the DIY & Hardware Store Market is also influenced by economic trends in other countries, as well as trade policies and currency fluctuations. Overall, a strong and stable macroeconomic environment supports the growth of the Paint, Wallpaper & Supplies Market in Italy, while economic downturns or instability can have a negative impact on market performance.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.