Paint, Wallpaper & Supplies - Central & Western Europe

  • Central & Western Europe
  • In Central & Western Europe, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to US$9.13bn.
  • It is projected to experience an annual growth rate of 2.20% (CAGR 2024-2029).
  • When compared globally, in the United States generates the highest revenue in this market, amounting to US$51,580m in 2024.
  • In terms of per capita income, each person in Central & Western Europe generates US$27.21 in revenue in 2024.
  • In Germany, there is a growing trend towards eco-friendly paints and wallpapers, with consumers becoming more conscious of the environmental impact of their home decor choices.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

The DIY and Hardware Store Market in Central and Western Europe is facing negligible growth due to factors such as low consumer spending, high competition, and a slowing economy. However, the demand for paint, wallpaper, and supplies continues to be driven by the increasing popularity of DIY projects and home renovations. The convenience of online shopping and rising awareness about health hazards of traditional paints and wallpapers also contribute to the market's modest growth.

Customer preferences:
The DIY & Hardware Store Market in Central & Western Europe is witnessing a rising trend towards sustainable paint and wallpaper options. This is driven by increased consumer awareness about the environmental impact of traditional materials, as well as a growing desire for eco-friendly home products. Additionally, there has been a shift towards DIY projects for home improvement, with consumers opting for creative and personalized solutions using paints and wallpapers. This trend is particularly popular among younger demographics, who are seeking unique and budget-friendly ways to decorate their living spaces.

Trends in the market:
In Central & Western Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has seen a rise in environmentally friendly products, as consumers become increasingly conscious of their carbon footprint. This trend is driven by government initiatives promoting sustainable practices, and the growing demand from environmentally-conscious consumers. Suppliers are responding by offering eco-friendly paint and wallpaper options, and hardware stores are expanding their ranges to cater to this demand. This trend is expected to continue, with potential implications for industry stakeholders including increased competition and the need for innovative, sustainable product offerings.

Local special circumstances:
In Central & Western Europe's Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market, local factors such as strict environmental regulations and high quality standards play a significant role in shaping market dynamics. For instance, countries like Germany and Switzerland have strict regulations for the use of toxic chemicals in paints and wallpapers, leading to a surge in demand for eco-friendly options. Additionally, cultural preferences for DIY home renovation projects also drive the demand for a wide range of paint and wallpaper options in this region.

Underlying macroeconomic factors:
The growth of the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily impacted by macroeconomic factors such as consumer confidence, economic stability, government policies, and global economic trends. Countries with strong economic growth and higher disposable incomes are likely to have a higher demand for DIY and home improvement products, leading to an increase in the market. Additionally, government initiatives such as tax incentives and subsidies for home renovation projects can also stimulate market growth. However, economic downturns and financial instability can result in reduced consumer spending and a slowdown in the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)