Lawn & Garden - Central & Western Europe

In Central & Western Europe, the revenue in the Lawn & Garden market reached an impressive US$47.89bn in 2024.
This market segment is projected to experience a steady annual growth rate of 1.76% (CAGR 2024-2029).
When compared to the global market, United States stands out as the leader, generating a substantial revenue of US$133bn in 2024.
Looking at the per capita figures, each person in Central & Western Europe contributes US$142.70 to the Lawn & Garden market's revenue in 2024.
In Germany, the trend in the lawn & garden market is shifting towards organic and sustainable gardening practices.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden market in Central & Western Europe nan is experiencing minimal growth due to factors such as low consumer interest, declining DIY trends, and increasing competition from online retailers. Despite these challenges, the market is still expected to see some growth in the coming years.

Customer preferences: As more people in Central & Western Europe embrace sustainable living and eco-friendly practices, there has been a rise in demand for organic and natural lawn and garden products. This shift is fueled by a growing awareness of environmental issues and a desire to reduce chemical usage in home gardening. Additionally, with an aging population, there is a greater demand for convenient solutions that make gardening tasks easier for older individuals. This has led to an increase in the availability of ergonomic and automated lawn and garden tools in DIY & Hardware stores.

Trends in the market: In Central & Western Europe, the Lawn & Garden market is seeing an increase in demand for sustainable and eco-friendly products. Consumers are becoming more conscious of their environmental impact and are seeking out products that align with their values. This has led to the rise of organic fertilizers, natural pesticides, and biodegradable gardening tools. Industry players are responding to this trend by expanding their product offerings and investing in sustainable practices. This trend is expected to continue, as more consumers prioritize sustainability in their gardening choices. It also presents opportunities for collaboration and partnerships, as companies work together to meet this growing demand for sustainable solutions.

Local special circumstances: In Central & Western Europe, the Lawn & Garden Market in the DIY & Hardware Store industry is heavily influenced by the region's seasonal changes and varying climate conditions. This results in a demand for specific products and services geared towards gardening and lawn maintenance. Additionally, strict regulations on pesticide and chemical usage in certain countries, such as Germany and France, have led to a rise in organic and environmentally-friendly gardening practices. Furthermore, cultural preferences for outdoor living spaces in countries like Italy and Spain have driven the market for outdoor furniture and decor, creating a unique market dynamic in comparison to other regions.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market is greatly impacted by macroeconomic factors such as consumer spending, housing trends, and climate conditions. Countries with stable economies and growing consumer spending power are experiencing increased demand for lawn and garden products, while those with economic downturns may see a decrease in demand. Additionally, varying climate conditions, including droughts and severe weather events, can significantly impact the market through changes in customer needs and preferences. Furthermore, favorable governmental policies promoting sustainable living and DIY gardening projects can also drive market growth.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.