Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Central Africa

Central Africa

In Central Africa, the revenue in the Paint, Wallpaper & Supplies market reached US$1.05bn in 2025.
It is projected that the market will experience an annual growth rate of 3.82% (CAGR 2025-2029).
When compared globally, in the United States leads the market in terms of revenue, with US$52,960m generated in 2025.
Looking at the per person figures, in 2025 each individual in Central Africa generates revenues of US$10.62.
Despite the lack of infrastructure and limited access to quality products, the demand for paint and wallpaper in Central Africa is steadily growing, driven by increasing urbanization and a desire for modernization.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store Market in Central Africa has been experiencing minimal growth due to factors such as low consumer interest in DIY projects, limited availability of quality supplies, and lack of awareness about online options. This has led to a stagnant Paint, Wallpaper & Supplies market with negligible growth.

Customer preferences: As consumers in Central Africa become more environmentally conscious, there has been a notable increase in demand for eco-friendly and sustainable paint and wallpaper options in the DIY & Hardware Store Market. This trend is driven by the growing awareness of the impact of traditional paint and wallpaper production on the environment, as well as a shift towards more natural and non-toxic home improvement products. This preference for sustainability is also reflected in the popularity of DIY and upcycling projects, with consumers opting to repurpose and refurbish old furniture and home decor items rather than buying new ones.

Trends in the market: In Central Africa, there is a growing demand for eco-friendly and sustainable paint and wallpaper products, driven by consumer awareness and government regulations. This trend is expected to continue as consumers become more conscious of their environmental impact and seek out greener options. Additionally, there is an increasing use of online platforms for purchasing DIY and hardware products, providing convenience and accessibility to customers. This shift towards e-commerce is expected to shape the distribution channels in the industry and could potentially lead to consolidation among smaller retailers.

Local special circumstances: In Central Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by factors such as limited infrastructure and reliance on traditional building materials. These unique circumstances contribute to a slower adoption of modern, DIY products and a greater demand for more affordable options. Additionally, regulatory barriers and cultural preferences also play a role in shaping the market dynamics in this region.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Central Africa is influenced by macroeconomic factors such as economic stability, government policies, and consumer spending patterns. Countries with strong economic growth, stable political environments, and high levels of disposable income are expected to have higher demand for home renovation and improvement products, leading to revenue growth in the Paint, Wallpaper & Supplies Market. In addition, favorable fiscal policies and investment in infrastructure development are likely to create a conducive market environment for the DIY & Hardware Store Market, driving market expansion.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.