Paint, Wallpaper & Supplies - Benelux

In Benelux, the revenue generated in the Paint, Wallpaper & Supplies market amounts to US$1.10bn in 2024.
It is projected that the market will experience an annual growth rate of 3.02% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market segment, with a total of US$52bn in 2024.
Considering the population figures, the per person revenue in Benelux is US$36.51 in 2024.
In Benelux, the demand for eco-friendly and sustainable paint and wallpaper products is on the rise, driven by increasing environmental consciousness among consumers.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in the Benelux has been affected by a stagnant growth rate due to the declining DIY & Hardware Store Market. This is caused by changing consumer preferences and the rise of online shopping for home improvement products.

Customer preferences: Consumers in the Benelux region and Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market are increasingly drawn towards eco-friendly and sustainable options for their home improvement projects. This is influenced by the growing awareness and consciousness towards environmental concerns and the impact of consumer choices on the planet. As a result, there has been a rise in demand for low VOC (volatile organic compound) paints and wallpapers made from recycled or natural materials. This shift towards green products is also driven by the desire for healthier living spaces and creating a more sustainable future.

Trends in the market: In the Benelux region, there is a significant increase in the popularity of eco-friendly and sustainable paint and wallpaper products. This trend is driven by consumers' growing awareness of environmental issues and their desire for more environmentally-friendly options. Additionally, with the rise of DIY culture, there is a surge in demand for easy-to-use, non-toxic paints and wallpapers. This trend presents an opportunity for industry players to differentiate themselves and cater to the evolving preferences of consumers. It also highlights the importance of incorporating sustainability in product development and marketing strategies to stay competitive in the market.

Local special circumstances: In the Benelux region, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by the high consumer demand for sustainability and eco-friendly products. With a highly environmentally conscious population, manufacturers are shifting towards offering eco-friendly alternatives to traditional paint and wallpaper products. Additionally, the market is also impacted by strict regulations and sustainability initiatives set by the governments of Belgium, Netherlands, and Luxembourg, which prioritize sustainable practices in the construction and home improvement industry.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is greatly impacted by macroeconomic factors such as consumer spending, housing market trends, and construction activity. Economic growth, employment rates, and inflation also play a crucial role in determining the demand for these products. Furthermore, government policies and initiatives that promote home improvement and renovation projects can also positively influence the market. Additionally, the growing trend towards sustainable and eco-friendly products is driving the demand for environmentally-friendly options in the paint and wallpaper industry.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.